Advertisement

Tribes

Published/Aired: 
September 2011
Description: 

Campaign for D'Addario Strings with a poster that you can actually play.
See the posters individually here: http://j.mp/ArmFk5
Watch the video too: https://vimeo.com/38039309

Your strings, your sound.

Advertising Agency: Musical Express, São Paulo, Brazil
Art Directors: Rafa Oliveira, Ed Nogueira
Illustrators: Gustavo Masías, Ed Nogueira, Rafa Oliveira
Photographer: Rodrigo Pirim
3D: MMJ Studio and Eduardo Gomes
Retouch: André Santos / Malagueta Studio

Comments (14)

Log in or register to post comments

Highest Rated

krazy's picture
krazy
Activity Score 153

Interactive and very creative. It just ticks all the right boxes :)

Misstree's picture
Misstree
Activity Score 425

Lovely idea! Love the art on the posters as well.

.............................

Not all who wander are lost.

somecopywriter's picture
somecopywriter
Activity Score 1113

Awesome idea with great artwork. I want one!

sanalnileshwar's picture
sanalnileshwar
Activity Score 42

good idea.

sanalnileshwar's picture
sanalnileshwar
Activity Score 42

good idea.

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

Like

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Beautiful art.

fcostausb's picture
fcostausb
Activity Score 173

Great idea. Beautiful a.d.

saherwafai's picture
saherwafai
Activity Score 114

cool poster

andylefty's picture
andylefty
Activity Score 4535

Quite nice, however I cant help but notice the real guitars next to the poster.

Maxads's picture
Maxads
Activity Score 60

Spot on. I love it.
But i have seen playable t-shirts around for some years.
Its kind of similar, not? Used it for a presentation once.

http://www.amazon.com/Kids-Electronic-Guitar-Shirt-Large/dp/B003TL6LF0...

designzero68's picture
designzero68
Activity Score 74

Lovely. The t-shirt thing is not the same.

kleenex's picture
kleenex
Activity Score 43337

love it.

KimKong's picture
KimKong
Activity Score 198

Incredibly eye-catching and interactive. What's not to love? Guitar players test guitars prior to purchasing - why not strings as well? Solid plan and execution

krazy's picture
krazy
Activity Score 153

Interactive and very creative. It just ticks all the right boxes :)

Advertisement