D'Addario Strings: Tribes

D'Addario Strings: Tribes

Your strings, your sound.

Campaign for D'Addario Strings with a poster that you can actually play.
See the posters individually here: http://j.mp/ArmFk5
Watch the video too: https://vimeo.com/38039309

Advertising Agency: Musical Express, São Paulo, Brazil
Art Directors: Rafa Oliveira, Ed Nogueira
Illustrators: Gustavo Masías, Ed Nogueira, Rafa Oliveira
Photographer: Rodrigo Pirim
3D: MMJ Studio and Eduardo Gomes
Retouch: André Santos / Malagueta Studio
Published: September 2011

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14 comments

425 pencils

MisstreeTuesday, March 6, 2012 - 01:48

Lovely idea! Love the art on the posters as well.

.............................

Not all who wander are lost.

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1037 pencils

somecopywriterTuesday, March 6, 2012 - 02:35

Awesome idea with great artwork. I want one!

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42 pencils

sanalnileshwarTuesday, March 6, 2012 - 04:07

good idea.

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42 pencils

sanalnileshwarTuesday, March 6, 2012 - 04:10

good idea.

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622 pencils

Prasad WeerasekaraTuesday, March 6, 2012 - 07:07

Like

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1799 pencils

Marlus LauTuesday, March 6, 2012 - 07:45

Beautiful art.

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74 pencils

fcostausbTuesday, March 6, 2012 - 08:00

Great idea. Beautiful a.d.

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114 pencils

saherwafaiTuesday, March 6, 2012 - 09:02

cool poster

saher

www.crispdesign.ca

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4428 pencils

andyleftyTuesday, March 6, 2012 - 09:22

Quite nice, however I cant help but notice the real guitars next to the poster.

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60 pencils

MaxadsTuesday, March 6, 2012 - 11:27

Spot on. I love it.
But i have seen playable t-shirts around for some years.
Its kind of similar, not? Used it for a presentation once.

http://www.amazon.com/Kids-Electronic-Guitar-Shirt-Large/dp/B003TL6LF0...

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74 pencils

designzero68Tuesday, March 6, 2012 - 11:33

Lovely. The t-shirt thing is not the same.

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15818 pencils

kleenexTuesday, March 6, 2012 - 12:13

love it.

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206 pencils

KimKongWednesday, March 7, 2012 - 02:10

Incredibly eye-catching and interactive. What's not to love? Guitar players test guitars prior to purchasing - why not strings as well? Solid plan and execution

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153 pencils

krazyWednesday, March 7, 2012 - 02:23

Interactive and very creative. It just ticks all the right boxes :)

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