D'Addario Strings: Tribes

Your strings, your sound.

Campaign for D'Addario Strings with a poster that you can actually play.
See the posters individually here: http://j.mp/ArmFk5
Watch the video too: https://vimeo.com/38039309

Advertising Agency: Musical Express, São Paulo, Brazil
Art Directors: Rafa Oliveira, Ed Nogueira
Illustrators: Gustavo Masías, Ed Nogueira, Rafa Oliveira
Photographer: Rodrigo Pirim
3D: MMJ Studio and Eduardo Gomes
Retouch: André Santos / Malagueta Studio
Published: September 2011

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14 comments

Misstree's picture
Misstree
425 pencils

Lovely idea! Love the art on the posters as well.

.............................

Not all who wander are lost.

somecopywriter's picture
somecopywriter
1099 pencils

Awesome idea with great artwork. I want one!

sanalnileshwar's picture
sanalnileshwar
42 pencils

good idea.

sanalnileshwar's picture
sanalnileshwar
42 pencils

good idea.

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Like

Marlus Lau's picture
Marlus Lau
1806 pencils

Beautiful art.

fcostausb's picture
fcostausb
165 pencils

Great idea. Beautiful a.d.

saherwafai's picture
saherwafai
114 pencils

cool poster

andylefty's picture
andylefty
4533 pencils

Quite nice, however I cant help but notice the real guitars next to the poster.

Maxads's picture
Maxads
60 pencils

Spot on. I love it.
But i have seen playable t-shirts around for some years.
Its kind of similar, not? Used it for a presentation once.

http://www.amazon.com/Kids-Electronic-Guitar-Shirt-Large/dp/B003TL6LF0...

designzero68's picture
designzero68
74 pencils

Lovely. The t-shirt thing is not the same.

kleenex's picture
kleenex
26920 pencils

love it.

KimKong's picture
KimKong
198 pencils

Incredibly eye-catching and interactive. What's not to love? Guitar players test guitars prior to purchasing - why not strings as well? Solid plan and execution

krazy's picture
krazy
153 pencils

Interactive and very creative. It just ticks all the right boxes :)

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