Crunchy Nut: Break in

The trouble is they taste too good.

In the spirit of the Kellogg’s Crunchy Nut Corn Flakes campaign, comes a new outdoor execution created by JWT Sydney. The 15 sites around Australia create the impression that lovers of the tasty flakes have used spoons to try to force their way in to the box inside. The metrolites and shopalites are running in conjunction with a larger path-to-purchase campaign.

Advertising Agency: JWT, Sydney, Australia
Creative Directors: Angus Hennah, Mark Harricks
Art Directors: Will Edwards, Chris Badger
Copywriters: Will Edwards, Chris Badger
Illustrator: Steven Cicala
Account Services: Cori McLeod, Rachel Kinder
Production Manager: Graeme Mahn

May, 2012


salil.sharma's picture
2428 pencils

good concept
very impressive for retail client

Designer Don't Do Different Things
They Do Things Differently

Andrej's picture
656 pencils


chuckieT's picture
680 pencils

Cliché line. But the bent spoons are cute.

kleenex's picture
41128 pencils

nice idea.

Fernando Fernandes's picture
Fernando Fernandes
1409 pencils

Muito boa a ideia, agora... poderia ser abelhas!!! tipo esmagadas no vidro kkkk

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