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Agency: 
Published/Aired: 
May 2012
Description: 

In the spirit of the Kellogg’s Crunchy Nut Corn Flakes campaign, comes a new outdoor execution created by JWT Sydney. The 15 sites around Australia create the impression that lovers of the tasty flakes have used spoons to try to force their way in to the box inside. The metrolites and shopalites are running in conjunction with a larger path-to-purchase campaign.

The trouble is they taste too good.

Advertising Agency: JWT, Sydney, Australia
Creative Directors: Angus Hennah, Mark Harricks
Art Directors: Will Edwards, Chris Badger
Copywriters: Will Edwards, Chris Badger
Illustrator: Steven Cicala
Account Services: Cori McLeod, Rachel Kinder
Production Manager: Graeme Mahn

Comments (5)

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Highest Rated

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Muito boa a ideia, agora... poderia ser abelhas!!! tipo esmagadas no vidro kkkk

salil.sharma's picture
salil.sharma
Activity Score 2428

good concept
very impressive for retail client

Designer Don't Do Different Things
They Do Things Differently

Andrej's picture
Andrej
Activity Score 656

Awesome.

chuckieT's picture
chuckieT
Activity Score 680

Cliché line. But the bent spoons are cute.

kleenex's picture
kleenex
Activity Score 43452

nice idea.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Muito boa a ideia, agora... poderia ser abelhas!!! tipo esmagadas no vidro kkkk

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