Crisis Relief Singapore: Earthquake

Liking isn't helping.
Be a volunteer. Change a life.
crisisrelief.org

Advertising Agency: Publicis, Singapore
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Ajay Thrivikraman
Creative Director: Kris Ng
Copywriter: Dunstan Lee
Art Directors: Tan Zi Wei, Chua Xiu Lu
Photographer: Sebastian Siah / Shooting Gallery / Getty Images
Producer: Lynn Cheng
Account Manager: Khoo Kai Qi
Other Credits: Wishing Well

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15 comments

morse's picture
morse
15714 pencils

Shocking. True. Ad is very effective.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

baliais's picture
baliais
2527 pencils

Great ad. Only idiot thinks that giving a Like is helping them.

certaintly's picture
certaintly
4060 pencils

im not sure how i feel about this.
kinda comes off as a joke in a way.
the humor is off-subject.

although it's executed in an emotional/impactful way.. im torn.

niceidea's picture
niceidea
133 pencils

VERY NICE. VERY TRUE.

monoliz's picture
monoliz
1326 pencils

to the point. suppose "liking segment" will think twice before clicking like button

kleenex's picture
kleenex
27210 pencils

solid concept.

Gorillad's picture
Gorillad
394 pencils

great insight. shocking execution

peshawa.sofy's picture
peshawa.sofy
145 pencils

This is where and ad is not a pollution, but a support for humankind.

Darko Bosnar's picture
Darko Bosnar
353 pencils

Strong and effective visual.

art director at IMAGO
Zagreb-CROATIA

Janayjoi's picture
Janayjoi
84 pencils

It's blunt in its execution, however, the slap to the face does two things: 1) makes us aware of how ridiculous our response has been to devastating events--liking it on social media 2) redirects us and reminds us of ways we can actually help. Others would argue, though, that liking something brings more awareness to the issue, and more awareness means more can be done. So does it or doesn't it help?

ZKCLA's picture
ZKCLA
2 pencils

Using children in any capacity to draw attention to either a cause /Fundraise or a simple social media phenomenon is a weak strategy. I have worked in the philanthropy world for a long time and this is just another familiar image of an extraordinary child used to draw the wrong emotional connection towards a cause or a devastating event.

NGO's/ Government institutions should be encouraged to think outside the box, communicate and share their knowledge of the ground, these extraordinary countries, the strength and resilience of their people in the face of adversity ,to better educate the rest of us and give us the opportunity to make the right decision to freely get involved and join their noble quest and brilliant endeavor. if people click like its probably because that is the most simple in your face choice presented to them...

it's picture
it
63 pencils

So much emotion in these. Most heart wrenchingly true campaign I've seen in a long time. Thank you for making these.

Spoonfeederxxx11's picture
Spoonfeederxxx11
186 pencils

How is that for a straight between the eyes idea?

So relevant with the times...

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