June 2013

Outdoor advertisment created by Publicis, Singapore for Crisis Relief, within the category: Public Interest, NGO.

Liking isn't helping.
Be a volunteer. Change a life.

Advertising Agency: Publicis, Singapore
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Ajay Thrivikraman
Creative Director: Kris Ng
Copywriter: Dunstan Lee
Art Directors: Tan Zi Wei, Chua Xiu Lu
Photographer: Sebastian Siah / Shooting Gallery / Getty Images
Producer: Lynn Cheng
Account Manager: Khoo Kai Qi
Other Advertising Agencys: Wishing Well

Comments (15)

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morse's picture
Activity Score 17867

Shocking. True. Ad is very effective.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

baliais's picture
Activity Score 2610

Great ad. Only idiot thinks that giving a Like is helping them.

certaintly's picture
Activity Score 3994

im not sure how i feel about this.
kinda comes off as a joke in a way.
the humor is off-subject.

although it's executed in an emotional/impactful way.. im torn.

niceidea's picture
Activity Score 133


monoliz's picture
Activity Score 1304

to the point. suppose "liking segment" will think twice before clicking like button

CrackerJackFlash's picture
Activity Score 19572

good work.

kleenex's picture
Activity Score 48489

solid concept.

Gorillad's picture
Activity Score 392

great insight. shocking execution

peshawa.sofi's picture
Activity Score 207

This is where and ad is not a pollution, but a support for humankind.

Darko Bosnar's picture
Darko Bosnar
Activity Score 394

Strong and effective visual.

Innovation & Art Director

Janayjoi's picture
Activity Score 84

It's blunt in its execution, however, the slap to the face does two things: 1) makes us aware of how ridiculous our response has been to devastating events--liking it on social media 2) redirects us and reminds us of ways we can actually help. Others would argue, though, that liking something brings more awareness to the issue, and more awareness means more can be done. So does it or doesn't it help?

ZKCLA's picture
Activity Score 2

Using children in any capacity to draw attention to either a cause /Fundraise or a simple social media phenomenon is a weak strategy. I have worked in the philanthropy world for a long time and this is just another familiar image of an extraordinary child used to draw the wrong emotional connection towards a cause or a devastating event.

NGO's/ Government institutions should be encouraged to think outside the box, communicate and share their knowledge of the ground, these extraordinary countries, the strength and resilience of their people in the face of adversity ,to better educate the rest of us and give us the opportunity to make the right decision to freely get involved and join their noble quest and brilliant endeavor. if people click like its probably because that is the most simple in your face choice presented to them...

it's picture
Activity Score 64

So much emotion in these. Most heart wrenchingly true campaign I've seen in a long time. Thank you for making these.

Spoonfeederxxx11's picture
Activity Score 184

How is that for a straight between the eyes idea?

So relevant with the times...

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