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Sand paper, 3

Agency: 
Published/Aired: 
February 2012
Description: 

Craftsman have strong hands. These posters, printed on sand paper, invite people to get the hands of a Craftsman by rubbing their hands on it.

Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Directors: Gabo Curielcha, Chris Jansma
Art Director: Gabo Curielcha
Copywrtier: Chris Jansma

Comments (11)

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Highest Rated

torontose's picture
torontose
Activity Score 393

nice lay outing and color schemes

danielchapman's picture
danielchapman
Activity Score 292

I understand that they're talking to non-handymen that know little about tools, but why the hot pink treatment if theyre pitching masculinity?

AD feels off brand and off messaging.

ace85le's picture
ace85le
Activity Score 3939

I think they tried to follow Craftsman's corporate colours.

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kleenex's picture
kleenex
Activity Score 43349

100% true.

ortizon's picture
ortizon
Activity Score 74

Sandpaper is mostly found in pink shades.

morse's picture
morse
Activity Score 17364

I like the idea of the sand paper. Good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vlads's picture
vlads
Activity Score 539

a hand of a real man is rough. this is the message. It could good with just one piece not a campaign of three. People can not see the appeal of the sandpaper.

ZeSheep's picture
ZeSheep
Activity Score 174

Stereoptyping to say the least

Muddy's picture
Muddy
Activity Score 45

Like it. American guys will do anything not to end up like one of the losers from "Glengarry Glenross".

marciojucah's picture
marciojucah
Activity Score 24

Really interesting approach. They probably couldn't get any more red, that would explain the pink.

krazy's picture
krazy
Activity Score 153

Interesting :)

torontose's picture
torontose
Activity Score 393

nice lay outing and color schemes

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