Corporate Chhattisgarh: Martyr

it should be "those who you killed". pretty glaring mistake. what does it mean anyway?

pretty good question for indian people killing christians nowadays.

Umm, infidels? I get the message, but then I'm not a terrorist. Good art direction, but not going to change a single mind.

those people you killed are faithless bastards or martyrs, too
thats how the bombers argue, i think

the comments above how deep the communication has traveled into the hearts of the people.
all of them are heartfelt.
congratulations to the entire team behind the campaign.
and knowing that this kind of work is triggered by a gem of a creative brief, may i ask the team members to consider showing it (the brief) to me. i'll, goes without saying, keep my mouth shut about it. i promise never to mention anything to anyone.
i'll be extremely grateful to you guys if you do share the brief with me.
since there's never enuf money in this world to return the favor, i give you my word that in case you would like a freelance copywriter and choose me, i'll do it for free. in fact even that would be rewarding for me.
so ---
teemitro@sify.com

It makes them rotten assholes. They need to eat kaka.

A lot of text in this ad

i just love these controversially written stuff..

This morning two bombings took place in the Megakuningan area in Jakarta. One at the JW Marriot and one at the Ritz Carlton.

the best anti-terrorism campaign i've seen in a while. maybe ogilvy indonesia should run this as well.

I think this campaign wanted to raise at least a doubt in the minds of youngsters who might be nurturing the idea of joining a terror organization, about the futility of religious violence.

The TG can include a whole range of people who might be tempted to support, encourage or assist terrorist groups. And that many of them were both well-qualified and well-settled with jobs in leading corporates and found their militancy through ideology rather than social or material deprivation.

brilliant copy and awesome art direction.
donno why, but the artwork gives me a sense of hopelessness. i realize people being fanatic and mislead has a rootcause of ignorance and injustice. add the political motive and you get the recipe of terrorism.
well done team.

It's a very good Art Direcation with strong Copy

Cool Idea

Superb work

wow philosophical copy that makes one think

********* for artdirection
**** for copy

Ravikumar/Sreejith/Manoj Jacob :)

LOVE THE ART IN THIS.
RAVIKUMAR / SREEJITH, WELL DONE.

exceeeeeeeeelllleentttt

Art director, how did you create this ad? Did you photoshop it or did you actually paint it on the van?

TO CREATIVE TEAM OGILVY BNGLR

I WANT TO KNOW WHAT WAS THE BRIEF GIVEN ?

Seriously killer ad. It goes directly to mind. I liked the message, a direct message.

Straight to the point. That's how the client wants it.
It's not meant to be artistic, only informative.

she_kai...whats with the christian bashing dude? the copy made a point and none of them blatantly refer to any religion. Think again boy.

it's good