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Life lime

Published/Aired: 
June 2011
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8
60
Description: 

When life gives you limes...
Find your beach.

Advertising Agency: Cramer-Krasselt, Chicago, USA
Creative Director: G. Andrew Meyer
Art Director: David Levy
Copywriter: Brian Bennett
Producer: Rob Jaeger
Production Company: Smuggler
Editorial Company: General Editorial LA
Effects Company: Mass Market

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Bob.C's picture
Bob.C
1161 Activity Scores

The line works well enough to bring a smile, but the cliched images in this campaign may not be the best choice. Maybe the art direction could have been stronger creating an more branded style. Even perfect beaches don't have to look the same.

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