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Upside down and mirrored poster

Published/Aired: 
October 2012
Description: 

We placed posters at skateparks in Copenhagen. The message was printed upside down and mirrored, so it was only readable in the reflections in the puddles on the ground. By targeting the skaters in the beginning of the autumn, we positioned Copenhagen Skatepark as the obious choice for skating during the wet season.

Our Indoor Skatepark is Never too wet to Skate

Creative: Mikkel Møller

Comments (5)

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Highest Rated

raynold's picture
raynold
Activity Score 336

good one

adri10288's picture
adri10288
Activity Score 337

Creative, and more than likely to be effective. Let's hope that water stayed there.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

WOW THAT'S NICE

Love creating ads..

ObviousPRperson's picture
ObviousPRperson
Activity Score 18

The wetter the better.

This is the future of advertising, gold stars for all the agencies involved.

renegade's picture
renegade
Activity Score 3

Nice one. Great job!

raynold's picture
raynold
Activity Score 336

good one

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