Copenhagen Skatepark: Upside down and mirrored poster

Our Indoor Skatepark is Never too wet to Skate

We placed posters at skateparks in Copenhagen. The message was printed upside down and mirrored, so it was only readable in the reflections in the puddles on the ground. By targeting the skaters in the beginning of the autumn, we positioned Copenhagen Skatepark as the obious choice for skating during the wet season.

Creative: Mikkel Møller
Published: October 2012

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5 comments

adri10288's picture
adri10288
337 pencils

Creative, and more than likely to be effective. Let's hope that water stayed there.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

WOW THAT'S NICE

Love creating ads..

ObviousPRperson's picture
ObviousPRperson
18 pencils

The wetter the better.

This is the future of advertising, gold stars for all the agencies involved.

renegade's picture
renegade
3 pencils

Nice one. Great job!

raynold's picture
raynold
336 pencils

good one

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