Comedy Central: Logo, Shower

When you see the logo, you know it’s funny.

Advertising Agency: Grey, Buenos Aires, Argentina
Chief Creative Officer: Lucas Panizza
Creative Directors: Hernan Kritzer, Lisandro Cardozo
Copywriter: Daniel Arango
Art Directors: Carlos Mendez, Ariel Chiesa
Illustrator: Carlos Baragli
Account Supervisor: Florencia Pereyra


certaintly's picture
4052 pencils

really old idea.

done back in the 90s for some sports channel. where the goalie is far from stopping the ball from going in the net, until you fold the paper like that ^ and then he's stopping the ball

if it werent for the fact that it's been done, id say this is really good

CommandZ's picture
2500 pencils

'90's? Al Jaffe started this device back in 1964 for Mad magazine.

certaintly's picture
4052 pencils

i stand corrected

morse's picture
16815 pencils

Funny, but it's old indeed.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
37456 pencils

MORE Please....

andylefty's picture
4537 pencils

I haven't seen this sort of ad before. Very nice.

driving's picture
424 pencils

mmmm, nooo

mamutgorila's picture
2 pencils

Guys guys, is not about fold and see, it´s what happens if you cut what is not important, and discover the logo and the idea. Gold in cannes, so good luck judging ideas.

Frank Spitzer's picture
Frank Spitzer
44 pencils

Mad Magazine invented these. But it's still funny.

Tyrone's picture
8 pencils

Excellent copywriting! The images are totally different, making it a forced joke, but that's what Comedy Central is all about! I think this ad will/would/does definitely appeal to Comedy Central viewers.

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