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GetYourButtSeen.ca bus

Agency: 
Published/Aired: 
March 2010
Description: 

Drive to web OOH campaign to build awareness of a subject many consider taboo: colorectal cancer.

Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Director: Martin Gosselin
Art director: Bernardo Andrada
Copywriter: Luc Dupéré
Photographer: Alain Desjean

Comments (16)

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Highest Rated

salvarredy's picture
salvarredy
Activity Score 354

nice idea

morse's picture
morse
Activity Score 17364

Haha, very nice! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
atb2005
Activity Score 13561

No g strings? lol Very nice campaign indeed. The typeface used here reminds me of that of GettyImages. Probably the same.

kleenex's picture
kleenex
Activity Score 43398

How about the 400 pound people as well???

JeffP's picture
JeffP
Activity Score 810

The butt needs to fit in a single window

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

haha

Colorectal Cancer Association of Canada's picture
Colorectal Canc...
Activity Score 3

G strings? We were barely allowed to have 'em in briefs!

Themadartist1972's picture
Themadartist1972
Activity Score 325

indeed i thought of the same thing when i saw it !

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

Haha, way to go Canada

TommyO's picture
TommyO
Activity Score 1866

LOL! Great!

Madison Maven's picture
Madison Maven
Activity Score 20

Awesome. Perfect blend of shock and info for a bus ad.

-MM
Madison Maven
http://adnalysis.wordpress.com

bj-71's picture
bj-71
Activity Score 117

Love it!

MarlonXavier's picture
MarlonXavier
Activity Score 4

Hahaha, very nice!

Themadartist1972's picture
Themadartist1972
Activity Score 325

i will take the bus from now on instead of smelly metro lol

Veerendra Moodi's picture
Veerendra Moodi
Activity Score 40

Awesome......

Veerendra Moodi

ccwarrier's picture
ccwarrier
Activity Score 60

excellent!! :)

salvarredy's picture
salvarredy
Activity Score 354

nice idea

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