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Colorectal Cancer Association of Canada: GetYourButtSeen.ca bus

Colorectal Cancer Association of Canada: GetYourButtSeen.ca bus
Your rating: None Average: 8.7 (102 votes)

Drive to web OOH campaign to build awareness of a subject many consider taboo: colorectal cancer.

Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Director: Martin Gosselin
Art director: Bernardo Andrada
Copywriter: Luc Dupéré
Photographer: Alain Desjean
Published: March 2010

16 Comments

morse's picture 8826 pencils
morse | Tue, 2011-03-15 10:19
10

Haha, very nice! :)

What hath God wrought

atb2005's picture 13683 pencils
atb2005 | Tue, 2011-03-15 10:35
8

No g strings? lol Very nice campaign indeed. The typeface used here reminds me of that of GettyImages. Probably the same.

kleenex's picture 8394 pencils
kleenex | Tue, 2011-03-15 12:19

How about the 400 pound people as well???

The Habs 4's picture 778 pencils
The Habs 4 | Wed, 2011-03-16 03:07

The butt needs to fit in a single window

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Wed, 2011-03-16 15:35

haha

Colorectal Cancer Association of Canada's picture 3 pencils
Colorectal Cancer Association of Canada | Wed, 2011-03-16 15:38

G strings? We were barely allowed to have 'em in briefs!

Themadartist1972's picture 331 pencils
Themadartist1972 | Mon, 2011-03-21 11:58

indeed i thought of the same thing when i saw it !

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Tue, 2011-03-15 11:20

Haha, way to go Canada

TommyO's picture 1878 pencils
TommyO | Tue, 2011-03-15 12:36
8

LOL! Great!

That's me!
http://blog.tapuz.co.il/wranger

Madison Maven's picture 22 pencils
Madison Maven | Tue, 2011-03-15 13:19

Awesome. Perfect blend of shock and info for a bus ad.

-MM
Madison Maven
http://adnalysis.wordpress.com

bj-71's picture 116 pencils
bj-71 | Tue, 2011-03-15 19:20
9

Love it!

MarlonXavier's picture 4 pencils
MarlonXavier | Wed, 2011-03-16 13:47

Hahaha, very nice!

Themadartist1972's picture 331 pencils
Themadartist1972 | Mon, 2011-03-21 12:00
9

i will take the bus from now on instead of smelly metro lol

Veerendra Moodi's picture 40 pencils
Veerendra Moodi | Wed, 2011-03-23 08:46
4

Awesome......

Veerendra Moodi

ccwarrier's picture 60 pencils
ccwarrier | Mon, 2011-05-09 07:01

excellent!! :)

salvarredy's picture 354 pencils
salvarredy | Tue, 2011-08-09 14:20

nice idea

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

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