Colorectal Cancer Association of Canada: GetYourButtSeen.ca bus

Drive to web OOH campaign to build awareness of a subject many consider taboo: colorectal cancer.

Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Director: Martin Gosselin
Art director: Bernardo Andrada
Copywriter: Luc Dupéré
Photographer: Alain Desjean
Published: March 2010

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16 comments

morse's picture
morse
15028 pencils

Haha, very nice! :)

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atb2005's picture
atb2005
13567 pencils

No g strings? lol Very nice campaign indeed. The typeface used here reminds me of that of GettyImages. Probably the same.

kleenex's picture
kleenex
25590 pencils

How about the 400 pound people as well???

JeffP's picture
JeffP
810 pencils

The butt needs to fit in a single window

Ron Burgundy's picture
Ron Burgundy
1636 pencils

haha

Colorectal Cancer Association of Canada's picture
Colorectal Canc...
3 pencils

G strings? We were barely allowed to have 'em in briefs!

Themadartist1972's picture
Themadartist1972
325 pencils

indeed i thought of the same thing when i saw it !

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Haha, way to go Canada

TommyO's picture
TommyO
1866 pencils

LOL! Great!

Madison Maven's picture
Madison Maven
20 pencils

Awesome. Perfect blend of shock and info for a bus ad.

bj-71's picture
bj-71
113 pencils

Love it!

MarlonXavier's picture
MarlonXavier
4 pencils

Hahaha, very nice!

Themadartist1972's picture
Themadartist1972
325 pencils

i will take the bus from now on instead of smelly metro lol

Veerendra Moodi's picture
Veerendra Moodi
40 pencils

Awesome......

Veerendra Moodi

ccwarrier's picture
ccwarrier
60 pencils

excellent!! :)

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