Colorectal Cancer Association of Canada: Get your butt seen

Impactfull visuals of photocoped butts on transit boards, in public washrooms, in the subway , web banners and a TV spot in Toronto and Montreal are the makes of a powerful drive to getyourbuttseen.ca.

Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Directors: Martin Gosselin, Normand Miron
Art directors: Bernardo Andrada, Diane Gosselin
Copywriters: Luc Dupéré, Gavin Drummond
Client Services: Marie-Noëlle Rosso
Media: David Tremblay, Danuta Boehler
Technical Director: Valentin Backofen
Programming: QuatreCentQuatre, Valentin Backofen
Eletronic production: Miryam Champagne (agency), Luc Harvey, Christian Laramée (Halogen Filmshop)
TV Director: Ludovic Spénard
Sound: Audio Z
Print production: studio 333

Published: 
March 2010

9 comments

pepsiice's picture
pepsiice
253 pencils

impactful indeed XD

netei's picture
netei
215 pencils

cool. stopping!

alvinivanicko's picture
alvinivanicko
263 pencils

nice.target just young people?

Adaddicted's picture
Adaddicted
3435 pencils

...but too many butts!!!

withalltherespects

R U serious's picture
R U serious
416 pencils

That's hot.

Say my name, say my name...

Tommy G.'s picture
Tommy G.
897 pencils

interesting, smart idea

Publiz's picture
Publiz
115 pencils

Nice idea. Funny ad !

Inspiration graphique et publicité créative : Publiz

Guest's picture
Guest

Hello,
it is interesting .
thanks for sharing.

Brainchild Theories's picture
Brainchild Theories
74 pencils

Hilarious!

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