Tailgating is for sports, not trucks.
The Colorado State Patrol wanted to raise awareness of how to drive around trucks, to prevent accidents. We had to appeal to the audience in a new way, so we used interesting and engaging language in a bold and graphic format.
Advertising Agency: Amélie Company, Denver Colorado, USA
Creative Director: Paul Suggett
Art Director: Gordy Hirsch
Copywriter: Paul Suggett, Gordy Hirsch
Illustrator / Designer: Gordy Hirsch, Garrett DeHeer
Published: July 2010