The Colorado State Patrol wanted to raise awareness of how to drive around trucks, to prevent accidents. We had to appeal to the audience in a new way, so we used interesting and engaging language in a bold and graphic format.
Tailgating is for sports, not trucks.
4 Ways the Creative World Is Getting Civic-Minded this Election SeasonRead More
The Most Shazamed Ads of the Week: Oct. 11 - Oct. 17Read More
Think Pink: Campaigns Honor Breast Cancer Awareness MonthRead More
From the Convent to Creativity: Merlee Cruz-Jayme on Imagination in AdvertisingRead More