Colorado State Patrol: Don't Lose Your Head

You can turn any car into a convertible
Tailgating a truck can turn any car into a convertible

Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Gordy Hirsch
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Paul Suggett
Retoucher: Armando Martinez
Illustration: Richard Feldman
Board Construction: Eye Candy Props
Published: August 2011

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18 comments

7044 pencils

sweejinWednesday, September 21, 2011 - 23:42

So does the billboard peel back when you drive past or is it two billboards side by side?

43 pencils

Johnson.AThursday, September 22, 2011 - 15:20

don't think its side by side~ notice the same patch of green and mountain view.

122 pencils

Blue AppleThursday, September 22, 2011 - 01:43

Right.. cool..

130 pencils

RobwanaliThursday, September 22, 2011 - 04:39

Very clever. But yes it will be interesting to now how the 1st part is made to be effective and not risk anyone not seeing it.

1392 pencils

LazarusThursday, September 22, 2011 - 04:43

You don't even need the first board.

5397 pencils

Roger KeynesSaturday, September 24, 2011 - 00:37

Spot on, Lazza.

Will Think for Salary

33 pencils

ronak.shah007Thursday, September 22, 2011 - 06:05

great

2949 pencils

joelapompeThursday, September 22, 2011 - 06:22

I've already seen this kind of stuff :
http://www.joelapompe.net/2007/10/24/without-roof-sans-toits-ni-lois-p...

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

4083 pencils

GlutThursday, September 22, 2011 - 10:24

that´s right. How does it switch?

280 pencils

That One GuyThursday, September 22, 2011 - 11:43

come on guys. this isn't rocket science. they'll display the 1st billboard for a month or so. Then they'll replace it with the second billboard.

166 pencils

Fera GrooveThursday, September 22, 2011 - 14:22

Why don't they say it on a board/video or whatever? Isn't it communication? If so, it should be clear. Or you will be explaining it to every single one?

280 pencils

That One GuyThursday, September 22, 2011 - 18:49

i don't know what you are talking about.

37 pencils

KlinnThursday, September 22, 2011 - 20:51

Seriously, it's not hard to figure out how they will use this board. Very well done.

101 pencils

baliquezFriday, September 23, 2011 - 05:01

Good. Especially if the second billboard comes a mile later on the same road.

12 pencils

just OwenFriday, September 23, 2011 - 07:30

The next board will be a mile down the road, happens loads on those never ending roads in the states. Always nice to c when you've been sitting there for 8 hours.

1822 pencils

jackblackFriday, September 23, 2011 - 10:06

Average.

5397 pencils

Roger KeynesSaturday, September 24, 2011 - 00:40

Over worked and over indulged idea.

The second billboard IS the idea.

The first is superfluous wank.

Simplicity, people.

Will Think for Salary

953 pencils

NicoCiegoSunday, September 25, 2011 - 23:37

Good one. The white texts are pretty hard to read though.

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