Colorado State Patrol: Billboard Collision

Tailgating Isn't Worth It. Give Trucks Room. It's The Law.

Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Gordy Hirsch, Paul Suggett
Retoucher: Armando Martinez
Board Construction: Bill Kinsey
Published: August 2010

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32 comments

Guest's picture
Guest

love, love, love this outdoor board. nicely done whoever you are.

Ed Rapport's picture
Ed Rapport
724 pencils

Another great piece from OOH.. OOH may not be as sexy and glamorous as TV writing, but the medium allows infinite executions.

TommyO's picture
TommyO
1866 pencils

Did they really wrinkle the billboard?! Genius!

akshaysrikar's picture
akshaysrikar
420 pencils

the earlier bill boards were pretty ok. not all the that impressive, seemed like just another ad.

this one seem to have struck the chord. a definite attention grabber.

AdsofChina's picture
AdsofChina
99 pencils

Another genius creative...

Ads of China // 中国广告
http://adsofchina.wordpress.com

jay_ad_dictate's picture
jay_ad_dictate
81 pencils

Woww...Great!!!

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Jupiter's picture
Jupiter
547 pencils

cool:-)

commenting just to gather more pencils:-)

kalpesh78's picture
kalpesh78
2580 pencils

wasn't there a magazine ad, an Elevator idea, An instore idea based on the same 'crumpling' of the media. Whats so great if Amélie took it on a billboard?

ideas....30 minutes nahi toh free.

Shadow Ops's picture
Shadow Ops
150 pencils

Hey Guys...nice board. Go Gordy Huggett

Let's keep advertising fun

CommandZ's picture
CommandZ
2472 pencils

I smell an Obie award!

feitio's picture
feitio
9 pencils

Nice, although i think i've seen something like this before.

Guest's picture
Guest

Nice job, Gordy!

Guest's picture
Guest

what's so creative about a literal translation of an accident? i'm sure the tax payers in colorado are ecstatic that this agency was able to talk about car accidents by showing a car accident.

Guest's picture
Guest

It's a billboard! Billboard have to be simple as possible with a quick attention grabber. You know why? you're attention span on billboards is a very small when driving.

Guest's picture
Guest

If i was driving down the road, this would grab my eye a lot more effectively than any other straight foreword product advertising billboard.

Guest's picture
Guest

This I guess was meant for an instant REMINDER while driving down. And thus I feel the execution is effective in terms of disseminating the core essence.

CUTIEPIE's picture
CUTIEPIE
347 pencils

Besides, if a car that little would've hit THAT truck, it wouldnt have had wrinkled up that way, not in a million years. The car, for sure would've ended up total wreck. The truck would have been spotless! So...

Gi_bo's picture
Gi_bo
1385 pencils

Either you are not an advertiser, or youre a really square one.

GiBo

Dzsoi's picture
Dzsoi
5269 pencils

Now that is too close. Whatever, for a good reason and for a bit different reason (tailgating) it's okay I guess.

Marlus Lau's picture
Marlus Lau
1806 pencils

Cool!

NONE™'s picture
NONE™
209 pencils

Nice job!!!

NONE™

Guest's picture
Guest

great
Can I have one copy to my blog: http://tiktakcafe.com :)

Space_Cadet's picture
Space_Cadet
2 pencils

Simple thought, executed brilliantly!

Guest's picture
Guest

nice work

rwabels's picture
rwabels
49 pencils

truly smart creative!

Guest's picture
Guest

Brilliant creative!

Guest's picture
Guest

sucks for them very nice tho!!

mkhar's picture
mkhar
10 pencils

Very smart outdoor creative.

Matt74's picture
Matt74

It should be the other way around. The worst tailgaters are always the truckers, and they actually kill people every year doing it because they can't slow down as fast as a car can, and they run people over. If the car hits the back end of a semi, the car driver still dies... so what's the deal with this silly ad?

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