Colorado Department Of Transportation (CDOT): Rearview mirror

Some of you only use the rearview mirror to floss, so i wear a helmet.

Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Director: Gordy Hirsch
Copywriter: Paul Suggett
Photographer: Dan Sidor
Designer: Garrett DeHeer
Published: June 2010

6 comments

bobby666's picture
bobby666
1460 pencils

sorry folks. not happening. somehow the punch is missing.

camozzi's picture
camozzi
20 pencils

no.

Guest's picture
Guest

i love the strategy for this campaign .. it plays two ways. an education for 2 wheelers and how ironically careless 4 wheelers are

Guest's picture
Guest

this has so much potential but falls way too short. the copy is incredibly weak.

Abrahams's picture
Abrahams
109 pencils

whom are they referring to? the car drivers?

velle's picture
velle
1550 pencils

If I ride a bike, if I passed a motorcycle license test, i know all these things already - i don't need to be reminded of what i know, but don't care to exercise, for some reason or other. what i probably need is being jolted into caring enough to do it. i think this campaign is off-strategy.

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