Colorado Department Of Transportation (CDOT): Blind spot

Some of you never check your blind spot, so i wear a helmet.

Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Director: Gordy Hirsch
Copywriter: Paul Suggett
Photographer: Dan Sidor
Designer: Garrett DeHeer
Published: June 2010


MissCopywriter's picture
168 pencils

I like the art direction and the lines are so true...But who is it talking to? Is this campaign for car drivers to be more careful with motorists? Or for motorists to protect themselves? Just curious.

thedesignaddict's picture
5411 pencils

Agree. I like the art direction, but the line seems flat.

bobby666's picture
1460 pencils

@ miss copywriter - the ad talks to both the audience. if you are driving a 4 wheeler, be sensible and if your are driving a 2 wheeler, its always better to be safe than sorry. its an awareness for both the drivers.

But I still feel the 'wow' factor is not there.

eyerightcloser's picture
106 pencils

hah. maybe if the guys didn't look like they were about to murder you, i'd watch my speed.

Abrahams's picture
109 pencils

Bikes are meant only for the older folks i think. And its only for these old folks that the safety campaign is launched. I think....

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