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Colorado Department Of Transportation (CDOT): 24oz coffee

Colorado Department Of Transportation (CDOT): 24oz coffee
Your rating: None Average: 5.3 (14 votes)

You drive holding a 24oz coffee, so i wear safety gear.

Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Director: Gordy Hirsch
Copywriter: Paul Suggett
Photographer: Dan Sidor
Designer: Garrett DeHeer
Published: June 2010

9 Comments

MissCopywriter's picture 172 pencils

Yes, I do drive like that. I'm sorry.....

atb2005's picture 13683 pencils
5

Sorry, but do all motorcyclists look like that? And what's with the background? It looks like wrapping paper...

bobby666's picture 1414 pencils

nothing great. should have been made more interesting.

Pedestrian's picture 438 pencils

Boring art direction. Lame, repetitive copy.

Guest's picture

So all the rest of the campaign are completely weak. But this one would resonate with most of the motorcyclists I know

capywriter's picture 5526 pencils

poor safety gear...

camozzi's picture 20 pencils

mala dirección de arte y textos.

Shadow Ops's picture 150 pencils

The writer on these should be thrashed. LAZY. You were so close...all you needed to do was have some fun..punch up the consequence...wear gear/helmet??...you could have made your lines sing...the art direction and design is great.

Let's keep advertising fun

Dzsoi's picture 4985 pencils

I wonder who are they talking to? Crazy car drivers? So you say "because of you, motorcyclist have to be precautious." What is the point? Drive your car responsibly so motorcyclist don't have to buy and wear these stuff? Shouldn't you tell motorcyclist to wear these stuff because of crazy car drivers? WTF?

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