Colorado Department Of Transportation (CDOT): 24oz coffee

You drive holding a 24oz coffee, so i wear safety gear.

Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Director: Gordy Hirsch
Copywriter: Paul Suggett
Photographer: Dan Sidor
Designer: Garrett DeHeer
Published: June 2010

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9 comments

MissCopywriter's picture
MissCopywriter
168 pencils

Yes, I do drive like that. I'm sorry.....

atb2005's picture
atb2005
13567 pencils

Sorry, but do all motorcyclists look like that? And what's with the background? It looks like wrapping paper...

bobby666's picture
bobby666
1460 pencils

nothing great. should have been made more interesting.

Pedestrian's picture
Pedestrian
438 pencils

Boring art direction. Lame, repetitive copy.

Guest's picture
Guest

So all the rest of the campaign are completely weak. But this one would resonate with most of the motorcyclists I know

capywriter's picture
capywriter
5513 pencils

poor safety gear...

camozzi's picture
camozzi
20 pencils

mala dirección de arte y textos.

Shadow Ops's picture
Shadow Ops
150 pencils

The writer on these should be thrashed. LAZY. You were so close...all you needed to do was have some fun..punch up the consequence...wear gear/helmet??...you could have made your lines sing...the art direction and design is great.

Let's keep advertising fun

Dzsoi's picture
Dzsoi
5114 pencils

I wonder who are they talking to? Crazy car drivers? So you say "because of you, motorcyclist have to be precautious." What is the point? Drive your car responsibly so motorcyclist don't have to buy and wear these stuff? Shouldn't you tell motorcyclist to wear these stuff because of crazy car drivers? WTF?

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