Colgate Floss: Fish

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Rodrigo Richards
Art Director: Fernando Espinosa
Copywriter: Gonzalo Ferrada
Account manager: Pablo Gacitua


.-_'s picture
95 pencils

maybe if they showed a little of the ends of the fish becoming the straight line it would be nicer, cos then we can see the fish disappearin~

Jakarta Jack's picture
Jakarta Jack

Not everything needs to be explained in the ad itself to make the ad work.

morse's picture
16609 pencils

Fish works best in the campaign because it's a simple shape.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rolling.stone's picture
2740 pencils



~ Quite obviously, I have gathered no moss ! ~

Dr_Mudler's picture
171 pencils

Seen this a couple times already but still works here...nice execution

-The Color of Life Depends on You-

Marlus Lau's picture
Marlus Lau
1808 pencils

Yes, nothing new.

Jakarta Jack's picture
Jakarta Jack

Show us the link then.

Brain-Art's picture
1101 pencils

Buena idea. ¿Qué pasó con la Dirección de Arte?

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