Colgate Floss: Cupcake

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Rodrigo Richards
Art Director: Fernando Espinosa
Copywriter: Gonzalo Ferrada
Account manager: Pablo Gacitua

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19 comments

morse's picture
morse
15972 pencils

It's good. I can feel the tension.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Chori Arg's picture
Chori Arg
173 pencils

very good. very nice idea.

Tommy G.'s picture
Tommy G.
897 pencils

Not bad, maybe too much gradients on the straight line, especially on the left side.

ivan's picture
ivan

I use a tape like this and it looks pretty much like this.

Ivan Raszl, admin of AotW

Super Muhtar's picture
Super Muhtar
267 pencils

http://adsoftheworld.com/media/print/atol_cake
ideas are similar, but this is better.

Jakarta Jack's picture
Jakarta Jack

Agree, this one is using the product itself. Clever.

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice.

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Goblin's picture
Goblin
409 pencils

I like!

szkwadrat's picture
szkwadrat
210 pencils

Clear massage and the product itself is in audience focus center!

iwannatalktosamson's picture
iwannatalktosamson
701 pencils

When was the last time a cupcake got stuck in anyone's teeth?

Nice idea, but pick another food.

silvi's picture
silvi
4172 pencils

Agree. Another food will be better.

sams's picture
sams
28 pencils

koool

hadrianapolis's picture
hadrianapolis
733 pencils

Too classic

satrianee's picture
satrianee
3748 pencils

bacground could be a little darker maybe.

anHiiieeta's picture
anHiiieeta
328 pencils

whats that?

shyril-19's picture
shyril-19
2 pencils

v.nice.i like it

willy wonka's picture
willy wonka
137 pencils

nice

Hiperion's picture
Hiperion
3138 pencils

I am so tired of this product...

Ed Rapport's picture
Ed Rapport
724 pencils

great ad but they shouldn't show the floss container., throws it off for me. just put the damn logo at the bottom, anywhere and it's a winner! get rid of the container.

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