Coife Odonto Dental Clinic: Smile
Don't hide your smile.
Advertising Agency: Prósper Comunicação, Vitória, Brazil
Creative Director: André Duque
Released: September 2009
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Comments
Great placement and judging by all the telephone wires this reeks nothing of scam.
Just my one cent.
Note for the future: Include wires in my scam ads. :)
Hahahaa, good one, Ivan!
Yes, INSTRUCTION: include foreground objects in retouched ambient, to make it believable. Preferably moving elements as well.
"Bowww Wowww"
que buenooo!
I think you all give this too much credit because it is using placement well, but really, the idea itself is terrible: "Don't hide your smile" and the imagery of a face with the smile cut out. Come on! I can think of so many better ways to communicate this message.
OK, Personally I like this ad, but whats one of your ideas that is better?
I love it.....
Sorry, but... nothing is hiding the smile, it was cut out. Find an ad place where a big thing in front of it covers the mid part, and then this will be pretty decent.
Idea is great. Typo and sign design is terrible
OK idea
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~ Quite obviously, I have gathered no moss ! ~
Don't hide your smile, don't hide your nose, don't hide your eyebrows...