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Published/Aired: 
April 2010
Description: 

Outdoor advertisment created by Crispin Porter + Bogusky, United States for Coca-Cola Zero, within the category: Non-Alcoholic Drinks.

Real Coca-Cola taste and zero calories.

Advertising Agency: Crispin Porter & Bogusky, USA
Creative Director: Alex Burnard
SAD: Dayoung Ewart
Photographer: Zachary Scott

Comments (18)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5142

Not a fan.

Anyone: Do the weird facial expressions for this set have a purpose?

That's it.

Dzsoi's picture
Dzsoi
Activity Score 8479

Please tell me there is an idea I've failed to recognise.

Reality Check's picture
Reality Check
Activity Score 2539

The kind of campaign that would be so bad it's good, except it's not bad enough to be good enough.

funky_frogii's picture
funky_frogii
Activity Score 2538

sorry ?

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

ivan's picture
ivan

He means it could've been a parody, but it's not.

Reality Check's picture
Reality Check
Activity Score 2539

Thanks, Ivan.

Guest's picture
Guest

Oh, it's CP&B and therefor it's brilliant.

sirvan's picture
sirvan
Activity Score 29860

TITANIUM LION !!

CP&B is once again at the forefront of our industry. The absolutely brilliant idea of making a "bad" ad on purpose! I love it!

Just... Wow. Chills. Goosebumps. Etc.

/s

+++

"I love some things, and don't love some other things."

Hiperion's picture
Hiperion
Activity Score 3138

ironic?

Gjeli's picture
Gjeli
Activity Score 105

Real Coca-Cola taste? So before it was not real?

Guest's picture
Guest

Dayoung Ewart is really SAD about this ad.

Pedestrian's picture
Pedestrian
Activity Score 492

Why do the men in both of these ads look like total D-bags?

Yarp's picture
Yarp
Activity Score 385

Yeah I know its just a billboard ad, but its from CPB so I do expect something good. Is that wrong? I go along with Reality Check on this one. This really isnt even bad enough its just bleh.

Hiperion's picture
Hiperion
Activity Score 3138

sorry I don´t understand why is this ad here...

Guest's picture
Guest

i heard the B of CP+B is out. is this true?

Minerva Pinto's picture
Minerva Pinto
Activity Score 1394

I know that Coca Cola has been trying to market their zero-calorie products to men who typically don't buy into the "Diet" line... Unfortunately, this has been horribly done.

bmeza88's picture
bmeza88
Activity Score 54

Yes, it's true. Bogusky left CP + B because he wanted to pursue personal interests (my guess would be surfing and getting high cuz that guy is such a punk and rebel and never grew up to actually assume responsabilities).

Here's the link of him leaving CP B
http://denver.bizjournals.com/denver/stories/2010/06/28/daily74.html

Disco Munky's picture
Disco Munky
Activity Score 3890

All the advertising for Coke Zero is unbelievably weak. This however is the exception to that, what with it being "whack crap".

Doin' it for the points

Billoughsby's picture
Billoughsby
Activity Score 5142

Not a fan.

Anyone: Do the weird facial expressions for this set have a purpose?

That's it.

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