Coca-Cola Zero: Guy, 2

Real Coca-Cola taste and zero calories.

Advertising Agency: Crispin Porter & Bogusky, USA
Creative Director: Alex Burnard
SAD: Dayoung Ewart
Photographer: Zachary Scott
Published: April 2010


Dzsoi's picture
6363 pencils

Please tell me there is an idea I've failed to recognise.

Reality Check's picture
Reality Check
1804 pencils

The kind of campaign that would be so bad it's good, except it's not bad enough to be good enough.

funky_frogii's picture
2536 pencils

sorry ?

Infected by a virus called CREATIVE | "And ya I Love Everything" |

ivan's picture

He means it could've been a parody, but it's not.

Ivan Raszl, admin of AotW

Reality Check's picture
Reality Check
1804 pencils

Thanks, Ivan.

Guest's picture

Oh, it's CP&B and therefor it's brilliant.

sirvan's picture
29870 pencils


CP&B is once again at the forefront of our industry. The absolutely brilliant idea of making a "bad" ad on purpose! I love it!

Just... Wow. Chills. Goosebumps. Etc.



"I love some things, and don't love some other things."

Hiperion's picture
3138 pencils


Gjeli's picture
105 pencils

Real Coca-Cola taste? So before it was not real?

Guest's picture

Dayoung Ewart is really SAD about this ad.

Pedestrian's picture
492 pencils

Why do the men in both of these ads look like total D-bags?

Yarp's picture
387 pencils

Yeah I know its just a billboard ad, but its from CPB so I do expect something good. Is that wrong? I go along with Reality Check on this one. This really isnt even bad enough its just bleh.

Hiperion's picture
3138 pencils

sorry I don´t understand why is this ad here...

Guest's picture

i heard the B of CP+B is out. is this true?

Minerva Pinto's picture
Minerva Pinto
1394 pencils

I know that Coca Cola has been trying to market their zero-calorie products to men who typically don't buy into the "Diet" line... Unfortunately, this has been horribly done.

bmeza88's picture
54 pencils

Yes, it's true. Bogusky left CP + B because he wanted to pursue personal interests (my guess would be surfing and getting high cuz that guy is such a punk and rebel and never grew up to actually assume responsabilities).

Here's the link of him leaving CP B

Disco Munky's picture
Disco Munky
3900 pencils

All the advertising for Coke Zero is unbelievably weak. This however is the exception to that, what with it being "whack crap".

Doin' it for the points

Billoughsby's picture
5091 pencils

Not a fan.

Anyone: Do the weird facial expressions for this set have a purpose?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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