Coca-Cola Zero: Guy, 1

Real Coca-Cola taste and zero calories.

Advertising Agency: Crispin Porter & Bogusky, USA
Creative Director: Alex Burnard
SAD: Dayoung Ewart
Photographer: Zachary Scott
Published: April 2010

16 comments

royschellekens's picture
royschellekens
390 pencils

Real Coca-Cola execution and zero idea

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

Crispin Porter really?

Guest's picture
Guest

Paraphrasing Don McLean's American Pie.... "the daaay... Boguuuusky leeeft...."

Guest's picture
Guest

Has to be a fake...

Guest's picture
Guest

Not sure I get the problem. Too many creatives hide behind the 'big idea' and miss the point: we are here to communicate something. Zero sugar, coke taste. I get it. Not difficult. Times are changing, the old ad man game is up and it's time to start working for the client, not for awards and ego. Sure it could have a concept, but it doesn't it has a message. Would you prefer to see a toilet sign when you are bursting, or some vague reference to water works and GPS coordinates.

It's time advertising too a look at itself.

twitter.com/clintgriffindot

Gjeli's picture
Gjeli
105 pencils

Real Coca-Cola taste? So before it was not real?

Guest's picture
Guest

Nice photo treatment on the model, other than that, just a marketing idea, not a advertising idea.

sirvan's picture
sirvan
29870 pencils

I can't believe they let this out.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

At the end of the day these billboards were client approved and are not scam. They will seen by many and not critiqued as much criticism as seen on here. If clients wanted an idea behind everything then maybe that Pepsi ad with the little boy and the lifeguard would have actually ran. Not every assignment allows the boundaries to be pushed to that of a Cannes Grand Prix.

Continue to keep your clients happy, CP+B!

Pedestrian's picture
Pedestrian
492 pencils

Hey whatever. All I'm saying is, this would have looked better as a plain copy ad without the people making weird faces. Or hell, if you have to put humanity in there, just a normal shot of someone drinking it. I dont get the "Real Coke Taste. Oh...and here's some weird guy looking at the bottle" idea.

Guest's picture
Guest

My guess: There's something so big behind it that we don't see it coming yet!

Guest's picture
Guest

My guess: There's something so big behind it, that we don't see it coming until it hit's us! ....... Like the moon or something!

Guest's picture
Guest

Maybe this is a small teaser/ prequel to something exciting happening next, as an on-ground activity or some big integrated stuff...

Guest's picture
Guest

Yeah, good point. Sure you're right. But if you're not.... is shit.

paumarques's picture
paumarques
1314 pencils

no.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Billoughsby's picture
Billoughsby
5091 pencils

Interpretation: Weird/ugly guy is the new pretty/sexy woman.

http://s3.artknowledgenews.com/files2009a/Peellaert_The_Michelangelo_o...

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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