Coca-Cola Zero: Guy, 1

Real Coca-Cola taste and zero calories.

Advertising Agency: Crispin Porter & Bogusky, USA
Creative Director: Alex Burnard
SAD: Dayoung Ewart
Photographer: Zachary Scott

April 2010


royschellekens's picture
390 pencils

Real Coca-Cola execution and zero idea

Hate advertising? Make better ads.

Guest's picture

Crispin Porter really?

Guest's picture

Paraphrasing Don McLean's American Pie.... "the daaay... Boguuuusky leeeft...."

Guest's picture

Has to be a fake...

Guest's picture

Not sure I get the problem. Too many creatives hide behind the 'big idea' and miss the point: we are here to communicate something. Zero sugar, coke taste. I get it. Not difficult. Times are changing, the old ad man game is up and it's time to start working for the client, not for awards and ego. Sure it could have a concept, but it doesn't it has a message. Would you prefer to see a toilet sign when you are bursting, or some vague reference to water works and GPS coordinates.

It's time advertising too a look at itself.

Gjeli's picture
105 pencils

Real Coca-Cola taste? So before it was not real?

Guest's picture

Nice photo treatment on the model, other than that, just a marketing idea, not a advertising idea.

sirvan's picture
29860 pencils

I can't believe they let this out.


"I love some things, and don't love some other things."

Guest's picture

At the end of the day these billboards were client approved and are not scam. They will seen by many and not critiqued as much criticism as seen on here. If clients wanted an idea behind everything then maybe that Pepsi ad with the little boy and the lifeguard would have actually ran. Not every assignment allows the boundaries to be pushed to that of a Cannes Grand Prix.

Continue to keep your clients happy, CP+B!

Pedestrian's picture
492 pencils

Hey whatever. All I'm saying is, this would have looked better as a plain copy ad without the people making weird faces. Or hell, if you have to put humanity in there, just a normal shot of someone drinking it. I dont get the "Real Coke Taste. Oh...and here's some weird guy looking at the bottle" idea.

Guest's picture

My guess: There's something so big behind it that we don't see it coming yet!

Guest's picture

My guess: There's something so big behind it, that we don't see it coming until it hit's us! ....... Like the moon or something!

Guest's picture

Maybe this is a small teaser/ prequel to something exciting happening next, as an on-ground activity or some big integrated stuff...

Guest's picture

Yeah, good point. Sure you're right. But if you're not.... is shit.

paumarques's picture
1312 pencils


Pau Marquès
(+34) 670 36 79 83

Billoughsby's picture
5144 pencils

Interpretation: Weird/ugly guy is the new pretty/sexy woman.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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