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Plant Billboard

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Published/Aired: 
July 2011
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Description: 

Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country's first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).

This billboard absorbs air pollutants.

Advertising Agency: Momentum, Philippines
Art Director: Joseph Velasquez
Creative Director / Copywriter: Peter Acuna
Media: Yasmin Mallari

Comments (17)

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Highest Rated

TristanTiteux's picture
TristanTiteux
12 Activity Scores

Fantastic, I love it, it shows that big companies are starting to think about our planet too, well done!

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