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Plant Billboard

Agency: 
Published/Aired: 
July 2011
Description: 

Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country's first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).

Outdoor advertisment created by Momentum, Philippines for Coca-Cola, within the category: Non-Alcoholic Drinks.

This billboard absorbs air pollutants.

Advertising Agency: Momentum, Philippines
Art Director: Joseph Velasquez
Creative Director / Copywriter: Peter Acuna
Media: Yasmin Mallari

Comments (18)

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Highest Rated

baliweightloss's picture
baliweightloss
Activity Score 20

I really love this!

ace85le's picture
ace85le
Activity Score 3935

It's hard to believe this is an original idea. But watever, this is great.

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morse's picture
morse
Activity Score 17548

I hope those plants will grow bigger, right now they show the board behind.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The JACK's picture
The JACK
Activity Score 438

just for publicity... environmental protection is leg behind...

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

+1

shahid.h's picture
shahid.h
Activity Score 256

and the green area where coke bottle is, is absorbed by coke itself...

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19399

I likey

ailytan92's picture
ailytan92
Activity Score 32

how a nice job!!! i find green is the contrast color of red...so where the green gone,that mean where is it red are.coke is red in color.Care about enviroment is wat people need it~yeah!

kulago's picture
kulago
Activity Score 101

go...go... nice work Philippines

NONE™'s picture
NONE™
Activity Score 209

WoW!!!!

NONE™

saravoisietequi's picture
saravoisietequi
Activity Score 48

Better if Coke packaging was eco friendly. Whatever, nice work.

Vision_Vi's picture
Vision_Vi
Activity Score 104

Poor plants - it must be difficult to grow in such a position :) Anyway, nice idea

sandeep gandra's picture
sandeep gandra
Activity Score 5

so wat abt the water for them???

Abhilasha Thackur's picture
Abhilasha Thackur
Activity Score 30

nice.. makes sense!!

Abhilasha Thackur

rogonmar's picture
rogonmar
Activity Score 2

Atractivo y razonable

andylefty's picture
andylefty
Activity Score 4535

Looks good and good message

thehappyrabbit19's picture
thehappyrabbit19
Activity Score 2

Absolutely brilliant. The media agency behind this was Starlink (Starcom Mediavest Group Philippines).

TristanTiteux's picture
TristanTiteux
Activity Score 12

Fantastic, I love it, it shows that big companies are starting to think about our planet too, well done!

baliweightloss's picture
baliweightloss
Activity Score 20

I really love this!

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