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Plant Billboard

Agency: 
Published/Aired: 
July 2011
41569
Description: 

Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country's first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).

Outdoor advertisment created by Momentum, Philippines for Coca-Cola, within the category: Non-Alcoholic Drinks.

This billboard absorbs air pollutants.

Advertising Agency: Momentum, Philippines
Art Director: Joseph Velasquez
Creative Director / Copywriter: Peter Acuna
Media: Yasmin Mallari

Comments (18)

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Highest Rated

TristanTiteux's picture
TristanTiteux
Activity Score 12

Fantastic, I love it, it shows that big companies are starting to think about our planet too, well done!

ace85le's picture
ace85le
Activity Score 3935

It's hard to believe this is an original idea. But watever, this is great.

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morse's picture
morse
Activity Score 17830

I hope those plants will grow bigger, right now they show the board behind.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The JACK's picture
The JACK
Activity Score 438

just for publicity... environmental protection is leg behind...

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

+1

shahid.h's picture
shahid.h
Activity Score 256

and the green area where coke bottle is, is absorbed by coke itself...

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19533

I likey

ailytan92's picture
ailytan92
Activity Score 32

how a nice job!!! i find green is the contrast color of red...so where the green gone,that mean where is it red are.coke is red in color.Care about enviroment is wat people need it~yeah!

kulago's picture
kulago
Activity Score 101

go...go... nice work Philippines

NONE™'s picture
NONE™
Activity Score 209

WoW!!!!

NONE™

saravoisietequi's picture
saravoisietequi
Activity Score 48

Better if Coke packaging was eco friendly. Whatever, nice work.

Vision_Vi's picture
Vision_Vi
Activity Score 104

Poor plants - it must be difficult to grow in such a position :) Anyway, nice idea

sandeep gandra's picture
sandeep gandra
Activity Score 5

so wat abt the water for them???

Abhilasha Thackur's picture
Abhilasha Thackur
Activity Score 30

nice.. makes sense!!

Abhilasha Thackur

rogonmar's picture
rogonmar
Activity Score 2

Atractivo y razonable

andylefty's picture
andylefty
Activity Score 4535

Looks good and good message

thehappyrabbit19's picture
thehappyrabbit19
Activity Score 2

Absolutely brilliant. The media agency behind this was Starlink (Starcom Mediavest Group Philippines).

TristanTiteux's picture
TristanTiteux
Activity Score 12

Fantastic, I love it, it shows that big companies are starting to think about our planet too, well done!

baliweightloss's picture
baliweightloss
Activity Score 20

I really love this!

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