Coca-Cola / WWF: Plant Billboard

This billboard absorbs air pollutants.

Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country's first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).

Advertising Agency: Momentum, Philippines
Art Director: Joseph Velasquez
Creative Director / Copywriter: Peter Acuna
Media: Yasmin Mallari

17 comments

ace85le's picture
ace85le
3939 pencils

It's hard to believe this is an original idea. But watever, this is great.

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morse's picture
morse
16049 pencils

I hope those plants will grow bigger, right now they show the board behind.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The JACK's picture
The JACK
438 pencils

just for publicity... environmental protection is leg behind...

Ron Burgundy's picture
Ron Burgundy
1636 pencils

+1

shahid.h's picture
shahid.h
256 pencils

and the green area where coke bottle is, is absorbed by coke itself...

ailytan92's picture
ailytan92
32 pencils

how a nice job!!! i find green is the contrast color of red...so where the green gone,that mean where is it red are.coke is red in color.Care about enviroment is wat people need it~yeah!

kulago's picture
kulago
101 pencils

go...go... nice work Philippines

NONE™'s picture
NONE™
209 pencils

WoW!!!!

NONE™

saravoisietequi's picture
saravoisietequi
48 pencils

Better if Coke packaging was eco friendly. Whatever, nice work.

Vision_Vi's picture
Vision_Vi
104 pencils

Poor plants - it must be difficult to grow in such a position :) Anyway, nice idea

sandeep gandra's picture
sandeep gandra
5 pencils

so wat abt the water for them???

Abhilasha Thackur's picture
Abhilasha Thackur
30 pencils

nice.. makes sense!!

Abhilasha Thackur

rogonmar's picture
rogonmar
2 pencils

Atractivo y razonable

andylefty's picture
andylefty
4539 pencils

Looks good and good message

thehappyrabbit19's picture
thehappyrabbit19
2 pencils

Absolutely brilliant. The media agency behind this was Starlink (Starcom Mediavest Group Philippines).

TristanTiteux's picture
TristanTiteux
12 pencils

Fantastic, I love it, it shows that big companies are starting to think about our planet too, well done!

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