Coca-Cola / WWF: Plant Billboard

This billboard absorbs air pollutants.

Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country's first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).

Advertising Agency: Momentum, Philippines
Art Director: Joseph Velasquez
Creative Director / Copywriter: Peter Acuna
Media: Yasmin Mallari

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ace85le's picture
3939 pencils

It's hard to believe this is an original idea. But watever, this is great.


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morse's picture
15671 pencils

I hope those plants will grow bigger, right now they show the board behind.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The JACK's picture
438 pencils

just for publicity... environmental protection is leg behind...

Ron Burgundy's picture
Ron Burgundy
1636 pencils


shahid.h's picture
256 pencils

and the green area where coke bottle is, is absorbed by coke itself...

ailytan92's picture
32 pencils

how a nice job!!! i find green is the contrast color of where the green gone,that mean where is it red are.coke is red in color.Care about enviroment is wat people need it~yeah!

kulago's picture
101 pencils

go...go... nice work Philippines

NONE™'s picture
209 pencils



saravoisietequi's picture
48 pencils

Better if Coke packaging was eco friendly. Whatever, nice work.

Vision_Vi's picture
104 pencils

Poor plants - it must be difficult to grow in such a position :) Anyway, nice idea

sandeep gandra's picture
sandeep gandra
5 pencils

so wat abt the water for them???

Abhilasha Thackur's picture
Abhilasha Thackur
30 pencils

nice.. makes sense!!

Abhilasha Thackur

rogonmar's picture
2 pencils

Atractivo y razonable

andylefty's picture
4533 pencils

Looks good and good message

thehappyrabbit19's picture
2 pencils

Absolutely brilliant. The media agency behind this was Starlink (Starcom Mediavest Group Philippines).

TristanTiteux's picture
12 pencils

Fantastic, I love it, it shows that big companies are starting to think about our planet too, well done!

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