The poster that turned into wrapping paper

January 2014

The poster that turned into wrapping paper


With Christmas only a few days away, Coca-Cola and Duval Guillaume Modem have created a special outdoor billboard together with Clear Channel. As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper, allowing people passing by to tear off a piece of paper to wrap their presents. The iconic line “open happiness” is printed on this specially crafted wrapping paper, because nothing says it more like a present waiting to be opened. The billboards were installed in the shopping malls of Belgium’s largest cities right before Christmas.

Outdoor advertisment created by Duval Guillaume, Belgium for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Duval Guillaume Modem, Belgium
Creative Directors: Geoffrey Hantson, Katrien Bottez
Art Director: Lennert Vedts
Copywriter: Jeremie Goldwasser
Account Director: Nathalie Rahbani
Designer: Bart Janvier
Account team: Anne-Sophie Maenhout
Account manager: Jet Vervenne

Comments (3)

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kleenex's picture
Activity Score 48501


sacrilegend's picture
Activity Score 3394

Perfect for the brand.

ateam's picture
Activity Score 322


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