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The poster that turned into wrapping paper

Published/Aired: 
January 2014
Description: 

With Christmas only a few days away, Coca-Cola and Duval Guillaume Modem have created a special outdoor billboard together with Clear Channel. As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper, allowing people passing by to tear off a piece of paper to wrap their presents. The iconic line “open happiness” is printed on this specially crafted wrapping paper, because nothing says it more like a present waiting to be opened. The billboards were installed in the shopping malls of Belgium’s largest cities right before Christmas.

Advertising Agency: Duval Guillaume Modem, Belgium
Creative Directors: Geoffrey Hantson, Katrien Bottez
Art Director: Lennert Vedts
Copywriter: Jeremie Goldwasser
Account Director: Nathalie Rahbani
Designer: Bart Janvier
Account team: Anne-Sophie Maenhout
Account manager: Jet Vervenne

Comments (3)

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Highest Rated

ateam's picture
ateam
Activity Score 322

nice

kleenex's picture
kleenex
Activity Score 43473

Brilliant!!!

sacrilegend's picture
sacrilegend
Activity Score 3392

Perfect for the brand.

ateam's picture
ateam
Activity Score 322

nice

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