Coca-Cola: Summer Together

Advertising Agency: Phibious, Ho Chi Minh City, Vietnam
Creative Director / Art Director / Illustrator: Chris Catchpole

Published: 
April 2014

20 comments

CrackerJackWorks's picture
CrackerJackWorks
17864 pencils

oh...a pair of bikinis.

ivan's picture
ivan

Stand up and go further from the monitor. You will see two girl's hips next to each other wearing bikinis.

morse's picture
morse
17002 pencils

I could see it immediately. Great!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rolanddelmar's picture
rolanddelmar
40 pencils

Creative

JKW's picture
JKW
227 pencils

Great stuff methinks.

Pete R.'s picture
Pete R.
2904 pencils

Nice idea. It could be a better illustration. Parts are sloppy.

Art & Illustration

fakeandgay's picture
fakeandgay
142 pencils

perfect!

Keep calm and get a Pencil! or a Lion!

ivan's picture
ivan

Within an hour of posting there is already a parody:


"a real Coca-Cola's summer model be like"

kleenex's picture
kleenex
40630 pencils

The better of the two ads...

Paolo Buatti's picture
Paolo Buatti
896 pencils

Ahahaha! Great, love this one.

cowboy69's picture
cowboy69
28 pencils

Art directions can be better. The curve in coca cola is white, and the bikinis stripes shouldn't be white. Making the layout not so clean. If this is a photo shot against the sun making it back lit, it will be much better. Creating natural coke curve. Idea is good btw.

damnson's picture
damnson
11519 pencils

Not mad at this at all.

An axe murderer of ads.

sacrilegend's picture
sacrilegend
3269 pencils

The one thing -- the ONE thing -- that really rubs me raw with this ad . . . is the bottle-shaped loop.

You didn't need it. I'm sure the client pressured you into throwing it in there, but I think it would've been worth the fight to prove how iconic that swish really is.

Ayeyahyah's picture
Ayeyahyah
482 pencils

like! like the parody as well!

sonmailbox@hotmail.com's picture
sonmailbox@hotm...
74 pencils

I voted 8 for your 8 months :))

ChinaYoo's picture
ChinaYoo
3 pencils

fun, sexy and makes me remember my time at the beach drinking Coke.... coolness... Love the little bottle too... congratulations! :)

alex.huynh.735's picture
alex.huynh.735
3 pencils

nice! treo ngoài bãi biển NhaTrang sẽ cute lắm đây :)

xuanhien.ngo's picture
xuanhien.ngo
2 pencils

Mông ải mông ai???

tr.truc's picture
tr.truc
3 pencils

i really like the bikini idea and the clever composition to show Coke signature ribbon. very interesting!

cagkanyuksel's picture
cagkanyuksel
592 pencils

Another one ?

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