Coca-Cola: Straw, Windows

Refresh on the Coca-Cola side of life.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Art Director: Robert Kingston
Copywriters: Wade Hesson, Nancy Crimi
Photographer: Frank Hoedl

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32 comments

dadada's picture
dadada
1719 pencils

hehe, :)

Everybody is creative, be yourself.

andyStock's picture
andyStock
666 pencils

Love the idea but this doesn't look real?

Guest's picture
Guest

Indeed, it seems photoshopped. A pity.

As an idea, it's fantastic.

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

it's not photoshop. it's a banner hung on the building. you can see the edges and where they hung it

Always try to be unique even when forced to conform.

atb2005's picture
atb2005
13567 pencils

Outdoor at its very best!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Great ;p products like Coke can be so difficult to promote as there isn't really much difference between them but what a great outdoor this is ;p

vasskliss's picture
vasskliss
36 pencils

One coke, seven straws. Coke got expensive. Anyway, great work.

Emanresu's picture
Emanresu
2150 pencils

I like the look of it, but I thought something negative as well. I asked myself why it takes seven people to finish a bottle of coke. Maybe there is a reason behind it.

I know that I love orange soda and would not mind keeping it to myself. However, I am aware of Coke's "open happiness" slogan so maybe one wants to share that joy with others. Regardless, it is a good outdoor execution.

Roger Keynes's picture
Roger Keynes
5497 pencils

Better than the 'ladder' billboard.

Will Think for Salary

LeeHarvey's picture
LeeHarvey
3045 pencils

I disagree, the one with the ladder is funny too, in fact I like the whole campaign! Nice and simple, no twitter/facebook/augmented reality/online game rubbish, great to see just a clean billboard with a bottle and a straw nowadays... Must be gettin' old.

silvi's picture
silvi
4172 pencils

Clever, funny

Guest's picture
Guest

Nice but forced.

CABAZORRO's picture
CABAZORRO
354 pencils

FAKE!!!! FAKE!!

Martijn's picture
Martijn
1900 pencils

There are thousands of people who see this on the internet. How can you say it is fake?

I like it. It's really simple, everybody understands and works well for a leading brand like Coca-Cola. No complicated strategy bullshit, just the truth about the product.

CABAZORRO's picture
CABAZORRO
354 pencils

Photoshop.... it's obvious.

elyoshiro's picture
elyoshiro
545 pencils

Nice idea, its fake?

rehpani's picture
rehpani
312 pencils

LOL FUNNY AND GREAT

Guest's picture
Guest

Great idea.

Guest's picture
Guest

Fab Idea!. A great idea is still a great idea, even if it is not for real.
Cheers guys

jackblack's picture
jackblack
2230 pencils

Real or not, it could have been a nice idea if actually done. *sigh*

Billoughsby's picture
Billoughsby
5091 pencils

It would be better with one straw, so that you get the immediate read that some sly dog is up there sipping the Coke he's not supposed to be, rather than that there's an insectoid community draw in progress. In other words: Overdone -- notch it back a little.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

AXAY555's picture
AXAY555
578 pencils

This looks very boring & what u are saying sounds interesting...it wud have looked interesting with just one straw, here there r so many of them & that too badly photoshoped.

Guest's picture
Guest
Guest's picture
Guest

Check the shadow on your billboard lights dude...

Paridhi.'s picture
Paridhi.
122 pencils

talkn abt d concept...itz really great..!!!

Benflynch's picture
Benflynch
15 pencils

Awesome!

Jotacef's picture
Jotacef
219 pencils

nice! but i have seen it before

Guest's picture
Guest

No se acerca ni a los talones del corderito de chofitol. Dejen de mentir.

Colish's picture
Colish
146 pencils

I don't lie coca cola. Gives you desease. But ad is nice.

Dzsoi's picture
Dzsoi
5268 pencils

This one and ladder is good. Other two are done to death.

thatcliffguy's picture
thatcliffguy
37 pencils

Nothing better than well executed Media Arts.

twitter.com/thatcliffguy

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