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Coca-Cola: Rainbow Nation

Celebrating 20 years of democracy in South Africa. 20 years ago, in April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ at the time South Africa was experiencing its first democratic election. In April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of our “Rainbow Nation”. Using sunlight, water, some fancy science and a little bit of magic, the rainbows were conjured up in the Johannesburg CBD by advertising and marketing communication agency FCB Johannesburg and a technical team led by a globe-trotting rainbow-maker from the United States.

Advertising Agency: FCB, Johannesburg, South Africa
Executive Creative Director: Jonathan Deeb
Creative Directors: Grant Sithole, Collette Wasielewski
Designers: Tshepo Mosoeu, Liana Liebenberg, Susan Aukema
Photographer: Burley Boys
Additional credits: Fred Stern / The Rainbowmaker, Gerhard van der Heever / Water SFX
Published: April 2014

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7 comments

morse's picture
morse
15826 pencils

Wow, this must have been very expensive. Nice!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
27864 pencils

I agree. Solid idea.

damnson's picture
damnson
4791 pencils

Whoa, GREAT idea!

Pete R.'s picture
Pete R.
1538 pencils

It's cool.

Art & Illustration

Marcao's picture
Marcao
2325 pencils

Brilliant!

Spiderbry's picture
Spiderbry
70 pencils

Beautiful!

CommandZ's picture
CommandZ
2472 pencils

Outstanding IDEA.

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