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Rainbow Nation

Agency: 
Published/Aired: 
April 2014
Description: 

Celebrating 20 years of democracy in South Africa. 20 years ago, in April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ at the time South Africa was experiencing its first democratic election. In April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of our “Rainbow Nation”. Using sunlight, water, some fancy science and a little bit of magic, the rainbows were conjured up in the Johannesburg CBD by advertising and marketing communication agency FCB Johannesburg and a technical team led by a globe-trotting rainbow-maker from the United States.

Outdoor advertisment created by FCB, South Africa for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: FCB, Johannesburg, South Africa
Executive Creative Director: Jonathan Deeb
Creative Directors: Grant Sithole, Collette Wasielewski
Designers: Tshepo Mosoeu, Liana Liebenberg, Susan Aukema
Photographer: Burley Boys
Additional credits: Fred Stern / The Rainbowmaker, Gerhard van der Heever / Water SFX

Comments (8)

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Highest Rated

morse's picture
morse
Activity Score 17660

Wow, this must have been very expensive. Nice!

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morse's picture
morse
Activity Score 17660

Wow, this must have been very expensive. Nice!

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kleenex's picture
kleenex
Activity Score 46843

I agree. Solid idea.

damnson's picture
damnson
Activity Score 11517

Whoa, GREAT idea!

An axe murderer of ads.

Pete R.'s picture
Pete R.
Activity Score 3412

It's cool.

Marcao's picture
Marcao
Activity Score 3029

Brilliant!

Spiderbry's picture
Spiderbry
Activity Score 70

Beautiful!

CommandZ's picture
CommandZ
Activity Score 2498

Outstanding IDEA.

cagkanyuksel's picture
cagkanyuksel
Activity Score 592

Nice.

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