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Athletes, Torch Bearer

Agency: 
Published/Aired: 
November 2012
10757
Description: 

Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.

Outdoor advertisment created by McCann, Germany for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Germany / McCann, Geneva, Switzerland
Creative Director / Copywriter: Bill Biancoli
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator: Yue-Shin Lin
Account Manager: Christiane Hahn

Comments (8)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

iPinch?

The Jobless Writer
Will Think for Salary

feysal's picture
feysal
Activity Score 2567

simplicity kicks ass

groovy baby!

glutamin's picture
glutamin
Activity Score 107

it's not look new. 80's maybe, i'm not sure.

charithco's picture
charithco
Activity Score 266

awesome camp. love them all.

"Art is my life's satisfaction"

kleenex's picture
kleenex
Activity Score 48481

Simple works for me.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I agree - the simplicity and the smart ways of branding make it a perfect print campaign!

bauer's picture
bauer
Activity Score 126

so 80's

etaynam's picture
etaynam
Activity Score 2

70's..

Etay Naaman.

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