Coca-Cola: Athletes, Torch Bearer

Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.

Advertising Agency: McCann, Germany / McCann, Geneva, Switzerland
Creative Director / Copywriter: Bill Biancoli
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator: Yue-Shin Lin
Account Manager: Christiane Hahn

8 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

iPinch?

The Jobless Writer
Will Think for Salary

feysal's picture
feysal
2548 pencils

simplicity kicks ass

groovy baby!

glutamin's picture
glutamin
107 pencils

it's not look new. 80's maybe, i'm not sure.

charithco's picture
charithco
257 pencils

awesome camp. love them all.

"Art is my life's satisfaction"

kleenex's picture
kleenex
34556 pencils

Simple works for me.

AdBuzzer's picture
AdBuzzer
1168 pencils

I agree - the simplicity and the smart ways of branding make it a perfect print campaign!

bauer's picture
bauer
126 pencils

so 80's

etaynam's picture
etaynam
2 pencils

70's..

Etay Naaman.

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