Athletes, Swimmer

Agency Network: 
November 2012

Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.

Outdoor advertisment created by McCann, Germany for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Germany / McCann, Geneva, Switzerland
Creative Director / Copywriter: Bill Biancoli
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator: Yue-Shin Lin
Account Manager: Christiane Hahn

Comments (3)

Log in or register to post comments
feysal's picture
Activity Score 2571

this one is alil forced

groovy baby!

mr.x's picture
Activity Score 998

Definitely forced.

my mind bursts's picture
my mind bursts
Activity Score 94

Don't give it too much thought. Just enjoy the effect, the careful art direction and the simplicity. Not quite great, which is a shame - all should be good enough to be posters on a bedroom wall.