Coca-Cola: Athletes, Swimmer

Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.

Advertising Agency: McCann, Germany / McCann, Geneva, Switzerland
Creative Director / Copywriter: Bill Biancoli
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator: Yue-Shin Lin
Account Manager: Christiane Hahn

3 comments

feysal's picture
feysal
2489 pencils

this one is alil forced

groovy baby!

mr.x's picture
mr.x
972 pencils

Definitely forced.

my mind bursts's picture
my mind bursts
94 pencils

Don't give it too much thought. Just enjoy the effect, the careful art direction and the simplicity. Not quite great, which is a shame - all should be good enough to be posters on a bedroom wall.

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