Coca-Cola: Athletes, Runners

Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.

Advertising Agency: McCann, Germany / McCann, Geneva, Switzerland
Creative Director / Copywriter: Bill Biancoli
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator: Yue-Shin Lin
Account Manager: Christiane Hahn

November 2012


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Roger Keynes
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The Jobless Writer
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I could have this huge on wall at home - however, as a swimming coach I have reservations about the product as the people who drink this product have bellies and man boobs in their early teens.

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