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3D printing

Agency: 
Published/Aired: 
May 2010
Description: 

Two lenticular lighted panels were installed in subway stations to mimic “The Wave”, the celebration of Brazilian fans. Those walking past the panel will see the Gigantic Wave forming right before their eyes as they pass the 16-meter long panel.

Comments (39)

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Highest Rated

Guest's picture
Guest

I LOVE IT!!!!!

Guest's picture
Guest

Freaking brilliant!

Hibon's picture
Hibon
Activity Score 3736

Great idea ... and great new process of printing. New ideas will come out of this. Obrigado Coke!

Simple ideas are the best !

deadlinecanwait's picture
deadlinecanwait
Activity Score 109

bravooooooooooooo

Guest's picture
Guest

I don't see how this is 3D printing. 3D printing uses inkjet-style devices to build 3D objects, for rapid prototyping etc. This is *just* a lenticular print, albeit a very nice one.

Guest's picture
Guest

So simple yet so good!

Mantufayo's picture
Mantufayo
Activity Score 580

Clap, clap, clap!

Galo's picture
Galo
Activity Score 446

I've seen this in a subway station in Rio de Janeiro. Really nice and with a great impact on people. Congrats!!

Guest's picture
Guest

me quito el sombrero señores!!!

Guest's picture
Guest

Brilliant!!!

Jupiter's picture
Jupiter
Activity Score 547

clever use of media ;-)

commenting just to gather more pencils:-)

Guest's picture
Guest

WOW to this
• Smart • Brilliant • Mover & Shaker!!!

me tool's picture
me tool
Activity Score 14

mind blowing.. its awesome

Guest's picture
Guest

Captures the spirit brilliantly.

Guest's picture
Guest

owsome

Hiperion's picture
Hiperion
Activity Score 3138

I love it!
God, it´s so brilliant!!

Gjeli's picture
Gjeli
Activity Score 105

Nice. Very creative!

huh's picture
huh
Activity Score 18

Amazing
Speechless....

--
((((()))))

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

it seems to me like no low-cost thing:)
however one of the best interactive and non-traditional campaign!

TKoD's picture
TKoD
Activity Score 103

Strategic, creative, well realized... brilliant

Guest's picture
Guest

IT's the freaking best panel I have ever seen, The guys who did this are PURE GENIUSES!!!!!!!!!!!

Guest's picture
Guest

grand prix

Guest's picture
Guest

IT's grand

qiqidudu's picture
qiqidudu
Activity Score 4

IT's grand

Guest's picture
Guest

nice technology exicution, and concept.

Guest's picture
Guest

INSANELY GREAT!

Guest's picture
Guest

I want to watch this over and over again.

cef's picture
cef
Activity Score 547

so clever
i wonder how it works...

Dzsoi's picture
Dzsoi
Activity Score 8436

-

Dzsoi's picture
Dzsoi
Activity Score 8436

Love it a lot! Very propriate use of this old technology and it's always good for a brand to make people stop, stare and smile. PS: I am gay for this song :)

Guest's picture
Guest

woowwwwwwwwwwwwww

Guest's picture
Guest

Wowwwwww brilliant!

Guest's picture
Guest

Eu tive o prazer de ver de perto!

Foi uma ação sensacional, parabéns!!!

Guest's picture
Guest

Muito merecido! Parabéns JWT

Guest's picture
Guest

what is the name of visual communication company that printed the material?

dadada's picture
dadada
Activity Score 1720

even if it's late, i say Wow!

Everybody is creative, be yourself.

skiimo's picture
skiimo
Activity Score 8

this is brilliant!

Cutarica's picture
Cutarica
Activity Score 3451

Smart as it comes. genius.

meixuilv's picture
meixuilv
Activity Score 14

bravo!!! simple but very creative!!!

Guest's picture
Guest

I LOVE IT!!!!!

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