Coca-Cola: 3D 125th Anniversary Illumination

We're celebrating our 125 birthday in style. We've got a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. As a way to thank you for being the best fans in the world, we're even going to light up some of your amazing photos from Facebook, Flickr, Twitter, and more. Stay tuned for special highlight coverage, and thank you for the past 125 years.

The Coca-Cola Company's 125th Anniversary montage includes images, which have been used by permission. More information is available at

Visual design and projections: Obscura Digital

May 2011


jagadeesh's picture
743 pencils

it looks as a nice idea, but the way it is presented in this video is flimsy.

Kriativity's picture
416 pencils

amateurish..but the aerial shots are good..

Prof's picture
1449 pencils

it just looks big.

no concept or idea behind it whatsoever. i was bored to tears.

props to the effort?

Quite really.

CGilb09's picture
572 pencils

Agreed. A big medium isn't a big idea.

Tweet tweet: @ThisAbility

JustinCarrasquillo's picture
557 pencils

I'm diggin the aerial shots..

Thatthang's picture
69 pencils

meh. Building projections were really exciting at first but now are getting a bit trite. Like Youtube takeovers.

AneliyaNedyalkova's picture
4 pencils

I think it`s creative, fun and simple enough ;)

"Advertising is the greatest art form of the twentieth century."

atb2005's picture
13561 pencils

Creative, fun, and simple. Nice job.

kleenex's picture
40716 pencils

I say simple works.

Schirone's picture
98 pencils

i say you all sounds a little joelly. When you take a building, and light it up with videos, you can't be "creative", you're talking to too many people.

i say good job, and i say i wish i could get involved one day in a campaign like this

i'm here because i'm procrastinating

DanT's picture
23 pencils

Nice, but not really creative

Tripioso's picture
470 pencils

I love it. I'm sure everybody who passed by commented about it. If you see yourself and see this illuminated building, it is strong and stunning

Life's a Trip. Enjoy the Ride!

Billoughsby's picture
5144 pencils

When I'm cynical enough to hate this, I'll pack it in. People will stop and gaze for minutes at something this dynamic and fun to watch. Guaranteed.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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