Coca-Cola: 3D printing
Two lenticular lighted panels were installed in subway stations to mimic “The Wave”, the celebration of Brazilian fans. Those walking past the panel will see the Gigantic Wave forming right before their eyes as they pass the 16-meter long panel.
Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D’Andrea , Roberto Fernandez
Art Directors: Filipe Cuvero, Sthefan Ko , Stefano De Luccia
Copywriters: Christian Fontana, Fábio Leão , André Pallu
Published: May 2010