Coca-Cola: 3D printing
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Two lenticular lighted panels were installed in subway stations to mimic “The Wave”, the celebration of Brazilian fans. Those walking past the panel will see the Gigantic Wave forming right before their eyes as they pass the 16-meter long panel.
Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D’Andrea , Roberto Fernandez
Art Directors: Filipe Cuvero, Sthefan Ko , Stefano De Luccia
Copywriters: Christian Fontana, Fábio Leão , André Pallu
Published: May 2010
39 Comments
Freaking brilliant!
Great idea ... and great new process of printing. New ideas will come out of this. Obrigado Coke!
Simple ideas are the best !
bravooooooooooooo
I don't see how this is 3D printing. 3D printing uses inkjet-style devices to build 3D objects, for rapid prototyping etc. This is *just* a lenticular print, albeit a very nice one.
So simple yet so good!
Clap, clap, clap!
I've seen this in a subway station in Rio de Janeiro. Really nice and with a great impact on people. Congrats!!
me quito el sombrero señores!!!
Brilliant!!!
clever use of media ;-)
commenting just to gather more pencils:-)
WOW to this
• Smart • Brilliant • Mover & Shaker!!!
mind blowing.. its awesome
Captures the spirit brilliantly.
owsome
I love it!
God, it´s so brilliant!!
Nice. Very creative!
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Pop Art Laboratory v.2
Amazing
Speechless....
--
((((()))))
it seems to me like no low-cost thing:)
however one of the best interactive and non-traditional campaign!
Strategic, creative, well realized... brilliant
IT's the freaking best panel I have ever seen, The guys who did this are PURE GENIUSES!!!!!!!!!!!
grand prix
IT's grand
IT's grand
nice technology exicution, and concept.
INSANELY GREAT!
I want to watch this over and over again.
so clever
i wonder how it works...
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Love it a lot! Very propriate use of this old technology and it's always good for a brand to make people stop, stare and smile. PS: I am gay for this song :)
woowwwwwwwwwwwwww
Wowwwwww brilliant!
Eu tive o prazer de ver de perto!
Foi uma ação sensacional, parabéns!!!
Muito merecido! Parabéns JWT
what is the name of visual communication company that printed the material?
even if it's late, i say Wow!
Critics are easy.
this is brilliant!
Smart as it comes. genius.
bravo!!! simple but very creative!!!
I LOVE IT!!!!!