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Coca-Cola: 3D printing

Two lenticular lighted panels were installed in subway stations to mimic “The Wave”, the celebration of Brazilian fans. Those walking past the panel will see the Gigantic Wave forming right before their eyes as they pass the 16-meter long panel.

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D’Andrea , Roberto Fernandez
Art Directors: Filipe Cuvero, Sthefan Ko , Stefano De Luccia
Copywriters: Christian Fontana, Fábio Leão , André Pallu
Published: May 2010

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39 comments

Guest's picture
Guest

Freaking brilliant!

Hibon's picture
Hibon
3731 pencils

Great idea ... and great new process of printing. New ideas will come out of this. Obrigado Coke!

Simple ideas are the best !

deadlinecanwait's picture
deadlinecanwait
111 pencils

bravooooooooooooo

Guest's picture
Guest

I don't see how this is 3D printing. 3D printing uses inkjet-style devices to build 3D objects, for rapid prototyping etc. This is *just* a lenticular print, albeit a very nice one.

Guest's picture
Guest

So simple yet so good!

Mantufayo's picture
Mantufayo
580 pencils

Clap, clap, clap!

Galo's picture
Galo
441 pencils

I've seen this in a subway station in Rio de Janeiro. Really nice and with a great impact on people. Congrats!!

Guest's picture
Guest

me quito el sombrero señores!!!

Guest's picture
Guest

Brilliant!!!

Jupiter's picture
Jupiter
547 pencils

clever use of media ;-)

commenting just to gather more pencils:-)

Guest's picture
Guest

WOW to this
• Smart • Brilliant • Mover & Shaker!!!

me tool's picture
me tool
14 pencils

mind blowing.. its awesome

Guest's picture
Guest

Captures the spirit brilliantly.

Guest's picture
Guest

owsome

Hiperion's picture
Hiperion
3138 pencils

I love it!
God, it´s so brilliant!!

besnik's picture
besnik
105 pencils

Nice. Very creative!

huh's picture
huh
18 pencils

Amazing
Speechless....

--
((((()))))

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

it seems to me like no low-cost thing:)
however one of the best interactive and non-traditional campaign!

TKoD's picture
TKoD
103 pencils

Strategic, creative, well realized... brilliant

Guest's picture
Guest

IT's the freaking best panel I have ever seen, The guys who did this are PURE GENIUSES!!!!!!!!!!!

Guest's picture
Guest

grand prix

Guest's picture
Guest

IT's grand

qiqidudu's picture
qiqidudu
4 pencils

IT's grand

Guest's picture
Guest

nice technology exicution, and concept.

Guest's picture
Guest

INSANELY GREAT!

Guest's picture
Guest

I want to watch this over and over again.

cef's picture
cef
547 pencils

so clever
i wonder how it works...

Dzsoi's picture
Dzsoi
5725 pencils

-

Dzsoi's picture
Dzsoi
5725 pencils

Love it a lot! Very propriate use of this old technology and it's always good for a brand to make people stop, stare and smile. PS: I am gay for this song :)

Guest's picture
Guest

woowwwwwwwwwwwwww

Guest's picture
Guest

Wowwwwww brilliant!

Guest's picture
Guest

Eu tive o prazer de ver de perto!

Foi uma ação sensacional, parabéns!!!

Guest's picture
Guest

Muito merecido! Parabéns JWT

Guest's picture
Guest

what is the name of visual communication company that printed the material?

dadada's picture
dadada
1719 pencils

even if it's late, i say Wow!

Everybody is creative, be yourself.

skiimo's picture
skiimo
8 pencils

this is brilliant!

Cutarica's picture
Cutarica
3451 pencils

Smart as it comes. genius.

meixuilv's picture
meixuilv
14 pencils

bravo!!! simple but very creative!!!

Guest's picture
Guest

I LOVE IT!!!!!

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