COA's HIP Program (Having Involved Parents): Sign Puzzle

Milwaukee-based COA Youth & Family Centers (COA) is partnering with C-K/Milwaukee to raise awareness of the positive impact parents' involvement with their child's education has on chances of success in the classroom. The pro bono campaign brings interactive learning displays, or “guerilla classrooms,” to life around the Milwaukee area.

Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Executive Creative Director: Chris Jacobs
Creative Directors: Brian Ganther, Todd Stone
Art Directors: Brian Steinseifer, Josiah Werning, Jim Root, Zack Schulze, Yvonne Lopez
Copywriters: Jim Jodie, Jeff Van Zandt, Sandy DerHovsepian, Lucian McAfee
Illustrators: Brian Robson, Seventh Street Studios, Tyson Mangelsdorf, Anne Wertheim, Marcel Laverdet
Art Buyer: Karen Kirsch
Print Producer: Kelli Bucholz
Published: June 2011


Bob.C's picture
1163 pencils

Practical, interactive, fun, could see this working Copywise though a bit of a mess - doesn't say who HIP are or give any contact method. Adding a phone number and phrasing the line as a call to action would give this an ongoing purpose.

Putting the "With your child" first doesn't seem sit well (or is that just me?)

welsh523's picture
150 pencils

I like it but I'd like to see some reference to what HIP is and where to find them. It's on the edge of being awesome.

SF's picture
126 pencils

What's HIP?

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