Clorox for Colors: Easy To Remove Stain
Easy To Remove Stain
Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Creative Directors: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil
Copywriter: Kartik Aiyar
Agency Producer: Ashish Varghese
Senior Account Director: Krishnakumar Panicker
Production house: DejaVu Studios
Published: February 2011
5 Comments
Leo Burnett Bombay won a silver at Cannes for TIDE Washing Powder.
they were not just outdoor, they were so interactive too.
it was fabricated on actual clothes - a stain made with thread. you
pulled it and the entire "stain" came out in a zap.
compared to the LB one this is... NOwhere
they showed me a picture & i laughed
dignity has never been photographed
Even before Leo Burnett this was done many times before. It seems like a trick that's being repeated many times for washing powder/soap, just marginally different every time.
http://jackmancer.com/
http://twitter.com/jackmancer/
Nothing special.
Easy to remove one piece of Lego...at a time? After how many washes will the stain go away? Nah thanks. Still the concept is crearly communicated.
Joelapompe.
http://isitamoonoraballoon.blogspot.com