Clorox for Colors: Easy To Remove Stain

Easy To Remove Stain

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Creative Directors: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil
Copywriter: Kartik Aiyar
Agency Producer: Ashish Varghese
Senior Account Director: Krishnakumar Panicker
Production house: DejaVu Studios
Published: February 2011

5 comments

tirthomitro's picture
tirthomitro
2764 pencils

Leo Burnett Bombay won a silver at Cannes for TIDE Washing Powder.
they were not just outdoor, they were so interactive too.
it was fabricated on actual clothes - a stain made with thread. you
pulled it and the entire "stain" came out in a zap.
compared to the LB one this is... NOwhere

they showed me a picture & i laughed
dignity has never been photographed

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Even before Leo Burnett this was done many times before. It seems like a trick that's being repeated many times for washing powder/soap, just marginally different every time.

kleenex's picture
kleenex
32882 pencils

Nothing special.

Kikin's picture
Kikin
210 pencils

Easy to remove one piece of Lego...at a time? After how many washes will the stain go away? Nah thanks. Still the concept is crearly communicated.

Think. Then think again.

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

Joelapompe.

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