Easy To Remove Stain

Agency Network: 
February 2011

Outdoor advertisment created by DDB, United Arab Emirates for Clorox, within the category: House, Garden.

Easy To Remove Stain

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Creative Directors: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil
Copywriter: Kartik Aiyar
Agency Producer: Ashish Varghese
Senior Account Director: Krishnakumar Panicker
Production house: DejaVu Studios

Comments (5)

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tirthomitro's picture
Activity Score 2758

Leo Burnett Bombay won a silver at Cannes for TIDE Washing Powder.
they were not just outdoor, they were so interactive too.
it was fabricated on actual clothes - a stain made with thread. you
pulled it and the entire "stain" came out in a zap.
compared to the LB one this is... NOwhere

they showed me a picture & i laughed
dignity has never been photographed

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Even before Leo Burnett this was done many times before. It seems like a trick that's being repeated many times for washing powder/soap, just marginally different every time.

kleenex's picture
Activity Score 49614

Nothing special.

Kikin's picture
Activity Score 210

Easy to remove one piece of a time? After how many washes will the stain go away? Nah thanks. Still the concept is crearly communicated.

Think. Then think again.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568