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January 2011
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The outdoor board by Clarity Coverdale Fury, Minneapolis is part of a multi-media campaign that ClearWay Minnesota is running to raise awareness of the continued dangers of smoking and tobacco products. The tobacco industry continues to spend almost $200 million each year in Minnesota to attract new, young customers to replace the thousands that die each year from tobacco related illness. Additional campaign work will continue to emphasize the aggressive marketing practices of the tobacco industry. All of the work is available online at, a website designed to educate Minnesotans about the harms of tobacco and expose the tobacco industry's practices.

Advertising Agency: Clarity Coverdale Fury, Minneapolis, USA
Production company: 3 Ring Scenic
Executive Creative Director / Art Director: Jac Coverdale
Creative Director / Copywriter: Jerry Fury

Comments (8)

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Hidemat's picture
26 Activity Scores

The concept is perceivable; a prison of cigarettes. It's a great concept. However, as Billoughsby says. Fine-tuning is necessary. There are some problems with the layout. The image of the woman smoking, for example, could be more integrated to the bars created by the cigarettes. Making her grab hold of the bars would have effectively increased the dynamic appeal of the billboard. I also noticed that the image is center on the billboard and that to me is a serious no no.

Though I don't know the budget. Maybe it's was a low budget project? In any case investigation and planing are both corner stones in graphic design.
So... great concept... average execution.