Citilink Airlines: Big Luggage

Just bring it on! CITILINK’s 27 kgs free baggage.

THE CHALLENGE
Promote CITILINK’s big capacity baggage among LCC (Low Cost Carrier) competition directly to the travellers & people who planned a trip.

IDEA
In order to grab our TA attention “the shoppers”, we create a unique communication tools in a shape of big luggage and put it at some shops in front of bunch of merchandises. Showing how much stuff you can bring on with 27 kg free baggage.

RESULTS
CITILINK ambient ad really stole the show. It was taken the shoppers attention even at the super-crowded market. Some shoppers were taking picture with our ad and the message “CITILINK’s 27 kg free baggage” spreads at social media with zero media investment.

Advertising Agency: DM Pratama Communications, Jakarta, Indonesia
Executive Creative Director: Maria Sum
Creative Director: Teddy Ichsan Arifin
Creative Group Head: Hari Priyanto
Copywriter: Dimas Satrio Utomo
Account Service: Madra Maharani, Jimmy Leonard
Published: September 2013

4 comments

kleenex's picture
kleenex
28715 pencils

nice ad spot.

damnson's picture
damnson
5581 pencils

Yep. Simple and effective.

Marcao's picture
Marcao
2375 pencils

Good idea.

Zee Andrea Usairi's picture
Zee Andrea Usairi
14 pencils

effectively branding..

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