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6 comments

Roger Keynes's picture
Roger Keynes
5497 pencils

Dig it.

Will Think for Salary

ace85le's picture
ace85le
3941 pencils

It's funny but I doubt it sells.

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atb2005's picture
atb2005
13567 pencils

This is an old campaign. I remember seeing it on Best Ads On Tv long time ago.. That said, I don't see how one can man up drinking iced coffee..

Bob.C's picture
Bob.C
1118 pencils

Like the basic idea but it seems off brand. The packaging, product, and product name doesn't seem to match the message at all. Even without that problem I think that more than a few hairs could have been added to say man up.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

This is cool on paper, but in the real world, i think it wouldn't get much attention other than people thinking somebody was trying to be clever with a sharpie one day, but stoked you got it from paper to client to print

D.B.'s picture
D.B.
66 pencils

Same as the outdoor billboard campaign, it only works if you've seen both. Still like the idea though, it would stun me to see the change one day

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