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Chevrolet: Hand-drawn billboard

Advertising Agency: Leo Burnett, UAE
Regional Executive Creative Director: Malek Ghorayeb
Creative Director: Mohamed Oudaha
Senior Art Director: Rafael Rizuto
Senior Copywriter: Nabil Rashid
Copywriter: Jaison Ben
Artists: Sasan Saidi, Dodie Dayao
Client Servicing: Anthony Hamad, Hassan Abouezzeddine
Traffic: Gabriel Noronha
Production House: Muddville
Director: Jac Mulder
Photographer: Graham Tooby
Media: Ramez Zeineddine

36 comments

Guest's picture
Guest

brilliant

Janae's picture
Janae
385 pencils

good show :) i really like handmade stuff. the copy is too long.
the people in the cars driving by will not have the chance to read it.

josh n.'s picture
josh n.
484 pencils

i really like the concept but i think its very hard to read the copy

Guest's picture
Guest

Love it . congrats to Leo Burnett UAE.

Guest's picture
Guest

Nice idea, love the Salesman :-)

Guest's picture
Guest

That's a pretty good suit man... he really knows his creative... UAE is fast becoming a creative powerhouse the likes the world has not seen since Brazil's gold era in advertising.

ichan's picture
ichan
80 pencils

good idea.. hope it will not washed by rain.

tamer samy's picture
tamer samy
683 pencils

Rain is rare in UAE..

Guest's picture
Guest

No rain in the uae

Guest's picture
Guest

may be it is a new and creative idea but sure it wouldn't save that much money in printing, specially after getting that talented illustrator !!

danhdo's picture
danhdo
12 pencils

brilliant. they sure know how to speak their mind.

how many billboards like this will they put up?

Guest's picture
Guest

Dude!

Check the Like & Share buttons.

A: One.

(It's called viral. Miss that lecture?)

Guest's picture
Guest

.... it means that a hand-draw is cheaper than an art work made on computer?
because of ideas like this I can not charge for my illustrations worth the price.
beautiful illustration, but... stupid idea

Guest's picture
Guest

you have a point. but that illustrator may be a an in-house or something? plus, it's the printing they pointed out as expensive.

Guest's picture
Guest

wow!..impressive..

Guest's picture
Guest

Nice work....:)

mosho's picture
mosho
298 pencils

bravo!

Guest's picture
Guest

Ah, the old "we did our advertising on the cheap so you save money" idea. Been done a million times, but this IS an interesting variation.

Guest's picture
Guest

The "we save money" idea not sooooo olllldddddddddddd.

Guest's picture
Guest

just brilliant

CommandZ's picture
CommandZ
2486 pencils

This goes against the rule of outdoor advertising that says the less words the better when it comes to copy. In this case it's not even legible. I very much doubt that anyone driving by can read this, in blue no less.

Guest's picture
Guest

Break the Rules media guy....

Guest's picture
Guest

stay working for the municipality :-)

Guest's picture
Guest

The idea of making a cheap ad to save you money's been done a lot.

shahidali's picture
shahidali
4069 pencils

Good point made by CommandZ saying that the copy is long. within 3/4 sec exposure, you don't get the message. Btw, due to novelty, some amount of WOM is expected which will help. Idea has novelty but not may not be as effective.

shahid

JeffP's picture
JeffP
810 pencils

Haha, and who will have the time to read all that small handwriting? Not the drivers for sure.
So was that an attempt to create a viral? Hmm, I won't forward this.

Guest's picture
Guest

brilliant

Guest's picture
Guest

Like the execution and viral objectives here... but that's a tired old headline strategy.

Guest's picture
Guest

i agree the headline is really bad and long, i guess it's part of the concept because the Salesman created the ad...
nice concept....

Guest's picture
Guest

You can debate about the cost, that it's legible or not, etc.. One thing is sure, it's noticed by many people, all talk about it, all have their say and opinion. And according to me that's the purpose of an ad campaign, make sure people talk about your product or ad. So good job I would say.

Guest's picture
Guest

Very nice!!!! Love it :)

Guest's picture
Guest

Awesome! There should be more old-school hand-painted ads! Illustrator´s name is Sasan Saidi, btw. A Dubai located graphic designer.

Guest's picture
Guest

Bien fait Mono. ;-)

Guest's picture
Guest

I guess it's actually not directed to people in their cars (who will have little chances to read the copy) but to all those who will check the video on-line.

Edoz's picture
Edoz
261 pencils

Cool!

Mrs Ozma Nawaz's picture
Mrs Ozma Nawaz
20 pencils

brilliant wok done by illustrator but copy is too long

Ozma Nawaz

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